YouTube Marketing in 2024: How To Get Started

83% of adults in the U.S. are on YouTube, and people watch over a billion hours of content each day. That means your business has a huge opportunity to reach your audience via YouTube marketing.

But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to succeed — and that’s exactly what you’ll find here. Keep reading to find the 10 steps to crush YouTube marketing in 2024.

YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics, including (but not limited to):

• Creating organic promotional videos
• Working with influencers
• Advertising on the platform

To market your business on YouTube — whether you’re an entrepreneur or an enterprise corporation — you need to produce what your target customers want.

Sounds simple, right? It is, as long as you know what your customers really want, not just what you think they want (a trap far too many businesses fall into).

Plus, you need to make sure the right people find your videos. YouTube is a search engine so you’ll need to optimize your content for the YouTube algorithm, just like you do for Google SEO.

But why is YouTube marketing so important for your business to invest in?

Let’s cover a few major benefits that YouTube can provide.

• Reach a major audience. YouTube is the second-most visited website in the world. Its users spend an average of 28 hours per month streaming content on the website. And four in five internet users have used this platform at one time or another. Find even more important stats in our roundup that prove just how valuable YouTube can be for business.
• Video content sells. One video marketing survey found that 90% of marketers have gotten a positive ROI from video. And 88% of marketers have found that video helps their audience better understand their product or service.
• Your videos can appear in search results. Not only do you need to pay attention to YouTube SEO, but by considering Google search results, your videos can reach an even wider audience.
• Take advantage of YouTube monetization. Once you’ve built a solid audience, you can make even more money from the ads that appear on your videos.

Now, without further ado, here is your complete, step-by-step checklist for how to successfully promote your business on YouTube.

10-step YouTube marketing strategy

Follow along with these 10 steps to create your business’s YouTube marketing strategy and start promoting your products or services with high-quality video content.

Step 1: Create a YouTube channel for your business

First things first, you have to create a YouTube channel.

Since YouTube is part of Google, you’ll need to create a Google account first to sign up for a YouTube channel. You can use an existing account or create one just for managing your business channel.

Here’s how to get up and running:

• Create a Google account. Or, if you’re a Google Workspace user, use your admin account or create a YouTube-specific account.
• Go to YouTube.com and click the profile photo in the top right corner.
• Click Create a channel at the top of the dropdown menu that appears.

• Enter your business name and handle and upload your logo as your profile photo in the popup that appears before clicking * This article was originally published here