Video is one of the biggest game-changers in marketing over the past few years.
There’s no doubt that videos have become one of the most popular forms of online content consumption today.
If video ads are the future of marketing, then brands are stepping into the future right now.
Brands may still wonder if this is the right time to invest in video ads, if there are enough targeted consumers interested in watching their videos, or if getting into video marketing is worth the investment at all.
The short answer is YES to ALL of it.
In fact, 2020 has prompted a 96% increase in online video consumption where 9 out of 10 viewers noted that they wanted to see more video ads from brands.
This year, it was predicted that an average person would spend around 100 minutes per day just watching videos online.
In this article, you’ll discover why brands are scrambling to get on board the video train, the substantial benefits of doing so, and how to incorporate video ads into the marketing strategy. It also includes a short tutorial on how brands can get started with video ads using Shakr’s video platform for dynamic product ads.
The Clamor for Video Ads
Over the past pandemic-filled year, brands have to adapt to keep generating revenue and gain a competitive advantage amidst the massive global economic downturn.
The challenges brought about by the pandemic have impacted brands in a number of ways. Many companies have implemented massive budget cuts, and a lot of marketing plans have been shelved.
With new social media platforms like TikTok getting a boost in popularity for at-home consumers, going all-in on digital is the safest bet.
Wyzowl’s State of Video Marketing 2021 Report noted that the number of businesses using video as a marketing tool has increased by 41% since 2016. Consequently, the report also showed how the unprecedented events of last year had affected the demand for video. Around 40% of marketers reported that their plans around video marketing have been, or are being affected, by COVID-19, where 74% say the pandemic made them more likely to use video. In comparison, 26% say it became less likely.
The demand for video is the one thing that has remained constant since the past year. Video ads continue to be an essential tool in marketing to help brands communicate and engage with their target audience.
Why should brands invest in video ads?
Now more than ever, today’s brands need to reach out beyond their own comfort zone to find and engage with their audience online.
Brands need to learn how to cut through the noise and grab attention so they can generate enough interest and excitement with online content that will captivate their audience.
So, why video? The Internet is a rabbit hole of content. That’s one big label for a variety of things. There are blogs, podcasts, infographics, and your generic social media posts out there.
While each type of content has its own advantages, data have proven that video is indeed one of the best forms of content consumption online over the past few years. Here are several reasons why brands need to finally get into video ads for 2021:
- It’s memorable.
No other type of video can mix learning styles as effectively as video—the combination of visual, auditory, and kinesthetic elements of video packs a wealth of information. The net result of this shows that video content tends to live longer in the memory of the viewers. Wyzowl noted that viewers are 95% more likely to remember a CTA after watching a video compared to text.
- It grabs attention.
Video makes an incredible storytelling tool. By carefully curating every aspect of a video, from the look and feel down to the messaging and soundtrack, brands can generate an emotional response with video in a way that would be incredibly difficult for other content types to replicate.
- It builds brands.
Using video ads will help empower brands. Video ads will help deliver consistent and memorable brand experiences to enhance the narrative around their products and services.
- It’s a gateway to popular social media channels.
Youtube, and more recently, TikTok, are every content marketer’s dream. It’s not just a place to watch trending videos; it’s also a place to learn. Google’s data showed that 65% of viewers watch Youtube to help them solve a problem, while 86% use it to learn new things.
- It overcomes “banner blindness.”
Banner blindness can be costly to businesses. This phenomenon occurs when web users have become so accustomed to banner and display ads that they are already conditioned to ignore them. Video ads are less vulnerable to banner blindness and ad-blocking tools. It can also cut through the noise better, making it a great advertising tool.
Shakr can help brands create memorable video ads that can help overcome banner blindness with their easy-to-use video creation platform. Taking your video ads creation to the next level, Shakr creates engaging branded videos that are personalized and localized to the brand’s target audience.
Here are some video marketing stats that brands need to know:
Internet users everywhere enjoy video content.
More and more people are enjoying video consumption at unprecedented rates. According to Statista, 85% of Internet users in the United States watched online videos monthly. The report also showed that 25 to 34-year-olds watch videos the most, where adult males spend 40% more time watching online videos than females. Consequently, the time spent watching online video content on smartphones by users in the US has also been growing over time.
Demand for video ads is rapidly increasing.
Nowadays, the preference for video content is not just for entertainment. Video also extends to brands. Hubspot noted that several studies show that 54% of consumers want to see more video content from a brand or company they support. An Oberlo survey also showed that video content is in higher demand since people are more likely to pay attention to it. In contrast to audio and written content where there is a higher tendency to skip parts. Thus, brands can get more eyeballs to their video ads.
Video ads are becoming a powerful marketing tool.
Success in video ads is currently at its peak. So it’s not a surprise that brands are now clamoring to include video content into their digital marketing strategy. Wyzowl’s State of Video Marketing 2021 Report showed that brands using video ads for marketing have increased by 61% since 2016. In addition, 93% of these marketers admitted that video is an integral part of their marketing strategy.
Consumers love watching videos on social media.
Consumers see videos on almost every social media platform nowadays. According to Wyzowl’s 2021 report, 68% of consumers said that the pandemic had impacted the amount of video content they’ve watched online and an overwhelming majority (96%) said that this has increased. In addition, 84% of people said that they’d been convinced to buy a product or service by watching a brand’s video. This data alone shows how much videos are getting more influential on consumer decisions with the passage of time.
Video ads equate to profit with a satisfying ROI on video marketing campaigns.
For brands, it will all boil down to the ROI (return on investment). Data from Wyzowl shows that 87% of video marketers say video, in general, gives them a good return on their investment. Another report from Animoto showed that 80% of marketers claim that they are satisfied by the ROI of the video ads that they posted on social media. Most marketers use video ads on social media platforms like Instagram, Facebook, Youtube, and more recently on TikTok.
Videos ads are becoming a powerful lead generation tool.
The Wyzowl 2021 report showed that 84% of video ads had helped marketers in generating leads. In addition, an Optinmonster survey concluded that marketers achieve a 54% increase in brand awareness with video. This helps them land new customers on social media as the increased quality of leads can be attributed to the quality of the brand’s video ads.
Shakr creates high-quality video ads that help increase lead generation for brands with its location-based creative personalization tool. With the help of Shakr’s powerful video creation platform, Shakr has empowered over 10,000 brands worldwide with top-notch video ads for both their paid and organic digital marketing campaigns.
Video ads help consumers make purchase decisions.
Video ads do not just help in keeping consumers engaged. It also plays an essential role in their decision-making process. The survey from Wyzowl showed that 78% of video marketers say video has directly helped increase sales. Consequently, nearly 8 out of 10 consumers purchased a piece of software or app after watching the brand’s video. This just goes to show that the power of video ads is actually felt in the entire buyer’s journey. More often than not, consumers turn to a brand’s video if they want to learn more about a particular product or service.
Where should brands use video ads in their marketing strategy?
Attract Phase
The attract phase is all about scraping together useful content and find the right balance to feature your brand’s video ads. It can be likened to fishing. To catch a fish, brands need to find the right bait. Brands need to find the right balance to find out which type of video ads to use. And of course, investing in SEO is one of the best strategies to cast a wide net. Brands should tackle the basics and find out where is the most cost-savvy place to their target audiences on social media like Facebook, Instagram, Youtube, and TikTok.
Engage Phase
The engage phase is usually where the magic happens for brands. Once people have consumed the brand’s videos in the attract phase, it’s time to take a deeper dive. Brands can start by posting video ads that drive lead generation on social media. Then they can use conversion CTAs to capture leads and organically produce loyal consumers.
Delight Phase
The fruits of labor from the two previous phases will pay off in the delight phase if done right.
Brands should invest in creating memorable content for their target audience, something that they will be compelled to share online. This will ultimately help brands connect with their consumers on a more profound and emotional level. Take the time to show consumers how much they mean to your brand. The delight phase mostly coincides with the holiday period, where most brands create heartfelt thank you videos for their consumers.
Get Started with Video on Shakr: How Shakr Does It with Dynamic Product Ads
Shakr enables brands to create dynamic video ads campaigns with product catalogs for social media platforms like Facebook, Instagram, and TikTok. With the help of Shakr’s video creation tool, brands can create hundreds of videos at scale, each unique to their individual product catalog.
So, what are the advantages of using Shakr’s video dynamic product ads (DPA)? Here’s the gist:
· Proprietary video rendering with full interoperability with Adobe After Effects
· On-demand support for any data feed to version automatically to infinity
· Proven API with a track record with top e-commerce, advertising technology, and social platforms.
In other words, brands are empowered to make hundreds and even thousands of video ads at scale, all of which can be hyper-personalized and localized with your target demographics. Shakr provides scalable video ads for brands featuring best-in-class tools such as:
· Creative Services
Shakr provides world-class video creative services. The Shakr Creative Lab experts will help your brand succeed in getting started with your video ads campaigns on social media by creating bespoke video templates.
· Intuitive SAAS Platform
Shakr’s easy-to-use video creation platform tool allows brands to quickly create high-quality video creatives for their ad campaigns. Within minutes, brands can have high-quality video ad campaigns ready to upload on social media.
· Video Automation
Shakr can automatically create thousands of product video ads for your brand. Our advanced and powerful video automation solutions can help brands scale their video creatives effortlessly.
How do you set up a DPA video campaign with Shakr?
Shakr can take your brand’s video ads on a massive scale. It doesn’t matter whether you have your own internal creatives capabilities or you just need help crafting a video ads campaign for a specific social media platform. Shakr can help your brand from the ground up by simply following these easy steps:
1. Schedule a discovery call to understand your goals, objectives, and creative strategy.
2. Shakr provides an end-to-end scaled creative campaign proposal for your brand.
3. Shakr’s Creative Lab Team will produce your bespoke video templates optimized for scale on social media, or we help you onboard your own templates.
4. The DPA Campaign is set up through Shakr’s ads integration.
5. The campaign goes live, and Shakr helps you to analyze creative performance and iterations.
Case Studies: Video Ads Best Practices
Halodoc
Brand Awareness through Dynamic Product Ads
Success Rates:
· +42% Improvement in Cost Efficiency
· +18% Increase in New Users
· -24% Lower CAC than BAU Channels
As the leading health-tech platform in Indonesia, Halodoc offers teleconsultation with verified doctors, medicine purchase & delivery, hospital appointment booking services, and lab services. However, Halodoc’s agency M&C Saatchi Performance wanted to take their client to the next level by creating dynamic videos based on the nearest hospital for their audience.
Leveraging on Shakr’s dynamic ads solution, M&C Saatchi Performance and Halodoc served hyper-localized and targeted ads on Facebook and Instagram showing creatives containing the closest hospital to the targeted user through geolocation targeting and hundreds of personalized video creatives. Upon clicking on the ad, the user was taken to Halodoc’s platform to book an appointment. Click here to learn more about Halodoc’s success.
Sendle
Localized Creatives on Facebook and Instagram
Success Rates:
· 35% Decrease in Cost Per Lead
· + 131% Increase in CTR
· 29% Decreased CPC
As a 100% carbon neutral shipping service, Sendle’s focus has always been on the success of small businesses. By unlocking the networks and volumes that are usually only available to bigger businesses, Sendle successfully provided the best prices for their customers. In addition, Sendle used Shakr Local to decrease their Cost Per Lead on Facebook and Instagram by 35%.
Sendle’s localized creatives proved to be an extremely effective marketing strategy on Facebook and Instagram. Compared to the control group, the localized creative drove a 35% decrease in Sendle’s Cost-Per-Lead. Along with the strong business outcomes, the localized creatives increased CTR by 131%. In addition, they decreased the CPC by 29%, proving that localizing your creatives can have outsized results compared to the small investment. Learn more about Sendle’s success story here.
Instyle Solar
Hyper Localized Campaign in Sydney, Australia
Success Rates:
· + 81% Click Through Rate
· 45% Cost Per Lead
· 44% Cost Per Click
· 57% Leads from non-serviceable areas
Instyle Solar created a hyper-localized campaign in Sydney that saw their Cost-Per-Lead decrease by a massive 50% compared to non-localized creatives. Using Shakr Local at Scale, they created unique videos for each zip code in their serviceable area; they could increase the relevance of their ads to their audience by communicating that their areas were included in the New South Wales government’s solar rebate program.
By automating the production of hundreds of videos with Shakr, they could drive a Cost-Per-Lead reduction of 45%. In addition, Instyle Solar’s localized creatives caused an 81% increase in CTR and a 44% reduction in CPC. As an additional benefit, Instyle Solar decreased the number of leads from non-serviceable areas (Out-Of-Area) by 57%. To know more about Instyle Solar’s successful campaign, click here.
Shakr is here to help you get on board the video ads trend that’s been dominating the marketing industry.
Shakr enables brands to create dynamic video ads for their products and services. Brands can generate hundreds of video ads with bespoke creatives unique to their individual product catalogs with Shakr’s easy-to-use video creation platform.
Want to learn more? Schedule a demo with us now.
References:
10 Video Marketing Statistics You should Know for 2021 [Infographic]. (2020). Retrieved 5 August 2021, from https://www.oberlo.com.ph/blog/video-marketing-statistics
136 Video Marketing Statistics You Can’t Ignore In 2021 | InVideo. (2021). Retrieved 5 August 2021, from https://invideo.io/blog/video-marketing-statistics/
20 Video Marketing Statistics 2021 | Explain Ninja. (2021). Retrieved 5 August 2021, from https://explain.ninja/blog/20-video-marketing-statistics-2020/
Announcing the 2021 State of Video Report. (2021). Retrieved 5 August 2021, from https://wistia.com/learn/marketing/announcing-the-2021-state-of-video-report
Video Marketing Starter Pack. (2021). Retrieved 5 August 2021, from https://offers.hubspot.com/thank-you/beginners-guide-to-video-marketing?hubs_post-cta=author&hubs_post=blog.hubspot.com%2Fmarketing%2Fstate-of-video-marketing-new-data&hubs_offer=offers.hubspot.com%2Fbeginners-guide-to-video-marketing&submissionGuid=126946b4-63b8-40b1-9f94-fe0a9fda42ff
Video Marketing Statistics 2021 (Brand New Data) | Wyzowl. (2021). Retrieved 5 August 2021, from https://www.wyzowl.com/video-marketing-statistics/
The post Why should brands get into the video ads train? appeared first on Shakr Video Marketing Blog.
* This article was originally published here