Somehow, 2025 is only just around the corner – and with an imminent new year, what better time is there to reflect on emerging video marketing trends?
We all know that the digital landscape is constantly changing, so it’s important to stay on top of technology updates and the latest customer behaviour.
Video marketing has become a central element in digital strategy, serving as a powerful tool for boosting engagement, broadening reach, and enhancing conversion rates. Looking to maintain your competitive edge? Well, here’s your go-to guide for the Top Nine Video Marketing Trends for 2025, with insights on how businesses like yours can leverage them to drive engagement, maximise reach, and optimise conversions.
As you’re interested in video trends, don’t forget to also take a look at our other blog about PPC Trends for 2025!
1. Short-Form Videos: Capturing Attention, Fast
Listen up – attention spans are declining! But we already know this, and that’s why short-form videos (video under 60 seconds) have been dominating our social feeds – TikTok, Instagram Reels, and YouTube Shorts. Like it or not, we’ve all been sucked in to watching video after video at some point. In 2025, this trend will only accelerate as audiences crave bite-sized, engaging snippets of content that cut the fluff and get straight to the point.
- Why Short-Form Works: These videos are quick, entertaining, and perfect for mobile viewing – which is where most video traffic happens.
- Brands Using It Well: Successful brands are creating snackable content that communicates their message in seconds.
- Your Next Move: Create dynamic, attention-grabbing short-form videos that resonate with your audience. At Ginger Digital, we’re experts in producing short, powerful video content tailored to your brand – take a sneak peek at what our clients are doing.
Here’s an example of a social media video we produced for Synergy Car Leasing, featuring short and snappy content with our motion graphic animation to engage viewers at the top of the sales funnel.
2. LinkedIn Video and Image Ads: Maximising B2B Potential
As LinkedIn expands its influence in B2B marketing, video and image ads are proving to be game changers. Video ads succinctly convey your brand story, while image ads grab attention in the professional feed.
- Why They Work: LinkedIn videos increase engagement, fostering deeper connections with a professional audience. Image ads are great for promoting specific services or products.
- Your Next Move: Integrate video and image ads into your LinkedIn campaigns to showcase your expertise. At Ginger Digital, we not only offer PPC support, but specialise in LinkedIn PPC, with a creative team on hand to craft eye-catching ads, tailor made to make an impact on LinkedIn’s busy feed. Interested in finding out more? Drop us a line here.
Here are some examples of striking image ads we produced for some of our clients below.
3. Interactive Video: Engaging Like Never Before
Interactive video is revolutionising viewer engagement by allowing audiences to interact with content in real time. By adding clickable options, quizzes, and more, you can create immersive experiences that resonate deeply with your audience. This trend is only growing more popular as brands look for ways to create immersive experiences that resonate with consumers.
- What It Is: Viewers can click, choose, or engage with elements within the video, making them active participants in the experience. Check out our Ginger interactive video here for more of an idea.
- Why It’s Trending: This format keeps viewers engaged longer and drives higher conversion rates.
- Your Next Move: Add interactive elements like polls, quizzes, and clickable product links to your videos. Ginger Digital can help you create captivating interactive videos that truly engage and captivate your audience.
Here’s an example of our interactive video we created for our client, Language Angels. Flatten that fourth wall separating your video from the viewer, and incorporate an interactive element into your marketing. For Language Angels, it was important to provide an interactive tool that reflects the engaging nature of their language learning tool aimed at primary schools.
4. User-Generated Content: The Authentic Edge
As consumers crave authentic content, user-generated content (UGC) continues to grow in popularity. UGC involves customers or fans creating video content about your brand, products, or services, making it an excellent way to build trust.
- Why UGC Works: It’s relatable, genuine, and often more persuasive than traditional ads.
- Top Platforms for UGC: TikTok, Instagram, YouTube, and even review sites lead the way.
- Your Next Move: Encourage your customers to create videos displaying your products and services. Offer incentives or run competitions to inspire them. Ginger Digital can help you build UGC campaigns that drive results.
5. Accessibility in Video Content: Reaching All Audiences
As video consumption grows, ensuring your content is accessible to all audiences is becoming a crucial consideration. Accessible video content allows everyone, including people with disabilities, to engage with your brand effectively.
- Why It Matters: Accessibility is not only a legal requirement in many jurisdictions, but it also broadens your audience reach and enhances user experience.
- Best Practices: Incorporate features like closed captions, audio descriptions, and transcripts to make your videos more inclusive.
- Your Next Move: Evaluate your current video content for accessibility and implement these features. At Ginger Digital, we can guide you on how to create videos that everyone can enjoy.
Here’s a case study video we filmed with James Latham, who we work with closely to optimise their video and PPC marketing. Take a look at or accessible, easily viewable video graphics and subtitles…
6. Sustainability and Social Impact Storytelling: Connecting with Purpose
Consumers are increasingly motivated by brands that align with their values. Video marketing that highlights a company’s sustainability efforts, ethical practices, or social impact will resonate with conscious consumers in 2025.
- Why It’s Effective: Transparency builds trust. Consumers want to support brands that are making a difference.
- Your Next Move: Share your brand’s sustainability stories or social initiatives through video content. This could be in the form of documentary-style storytelling, behind-the-scenes insights, or customer testimonials.
7. SEO and Video Search Optimisation: Boosting Discoverability
With video content continuing to grow, optimising your videos for search engines will be crucial in 2025. Video SEO ensures your content gets discovered by the right audience, driving more organic traffic to your site.
- What to Focus On: Keywords in titles, descriptions, and tags. Transcripts and captions also improve searchability and accessibility.
- YouTube as a Search Engine: As the second-largest search engine in the world, YouTube optimisation will be vital.
- Your Next Move: Prioritise optimising your videos for SEO, making them easier to find. Our team at Ginger Digital can help you with a comprehensive video SEO strategy.
8. Vertical Video: Optimised for Mobile
With the rise of mobile-first platforms, vertical video has become the standard format for many social media platforms. And this trend shows no signs of fading, with consumers spending more time on mobile than ever before.
- Why Vertical? Easier for mobile users to consume without rotating their devices. Platforms like TikTok, Instagram Stories, and Facebook Stories thrive on vertical video.
- Your Next Move: Ensure your video content is mobile-optimised and consider a vertical-first approach for social media platforms.
Below an example of a vertical social media video we produced for our client, Language Angels, to promote their language learning platform by targeting decision makers on Language education resource spending in Scotland. The footage was shot by the client, and we added the graphics and subtitles.
9. Data-Driven Video Strategies: Informed Content Creation
In 2025, data will continue to play a critical role in video marketing. Using insights from video performance analytics will enable brands to create more targeted and effective content.
- What to Track: Engagement rates, watch times, conversion metrics, and audience demographics.
- Your Next Move: Develop a data-driven video marketing strategy that optimises content based on performance. At Ginger Digital, we offer detailed video performance analytics to ensure your content is always improving.
Read all about our interactive video here – pull in your viewer to better interact with your video, and receive monthly reporting without lifting a finger.
Video Trends for 2025 Wrapped
Video marketing is evolving faster than ever and staying on top of the latest video trends is crucial for business success. Moving into 2025, brands that embrace short-form content, interactive videos, and accessibility in their strategies will gain a significant competitive advantage.
At Ginger Digital, we’re passionate about helping businesses stay ahead in the video marketing game.
Get in touch to discuss how we can help to elevate your video strategy for 2025, or click here to learn more about our free video marketing audit for your business.
* This article was originally published here