Most of today’s marketers understand that video can boost SEO efforts. (If you’re a bit behind the times, check out this article to learn more about the link.) At the same time, tons of content professionals post videos that violate SEO best practices. There’s no wrong way to create a video, but there are common […]
Establish legitimacy. Social proof. Brand elevation. FOMO. There are more reasons than ever to produce a customer testimonial video. And we’ve recently seen many clients use them as a quick follow-up project to more overview or explainer video productions. Not only do they hold great value, but they also simplify the process—perfect for a final […]
What is the use of GIF Images? It makes a situation easy to explain, like its counterpart “emojis”. GIFs have the ability to express everything from emotion to wide spanned comical and marketing ideas. GIFs are eye catching and attract the visitor when browsing a website and thus are handy to incorporate into your web […]
One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is no easy task — you likely have a target audience in mind, but maybe not in practice. Will this audience give you the best return on investment? Is your product’s buyer […]
Customer success managers (CSMs) are constantly challenged to provide an exceptional customer experience. However, the modern customer is making it difficult for them to stay competitive. CSMs must therefore find innovative ways to streamline and optimize processes, while engaging them in multiple channels. One tool that can help nurture strong customer relationships and foster mutual […]
Explainer videos are a great way to build a deeper relationship with your audience and help them get to know your brand—but just having an explainer video doesn’t mean you have a good explainer video. Many companies make unfortunate mistakes during explainer video productions, and they’re left with a video that’s not as effective as […]
You’ve probably heard the term “promo video” thrown around a lot, usually in the context of an online commercial surrounding an upcoming event. But what actually is a promo video? Why make one? And how do you make a good one? Today we’re going to answer all those questions and plenty more, covering the benefits […]
Kickstarter video production is playing an important role these days and has become the prime place to get funds for your project. The beauty of this is that it removes all sorts of middlemen and gives you direct access to funds for your project. We live in a visual society and video works for a […]
2023 is right around the corner, and as we say every year, video just keeps getting better. In the marketing world, it’s almost impossible to ignore video as we enter 2023. It’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, OTT, and countless other channels that are invaluable to marketing success. Video raises the […]
“The brand BlueDart enjoys very high familiarity with the audience, so it is always a creative challenge that we take up to create communication that is better than before and ensure it does justice to the image we have built.” – Ketan Kulkarni, CMO & Head, Business Development, Blue Dart. Blue Dart has always tried […]