Intro Videos are an integral aspect of any Youtube video. It sets the tone for what people can expect from you as a brand. In common usage, an “Intro” is defined as an introduction or an opening to a piece of content such as a presentation, video, speech, or article. This is often used as […]
All credit (or apologies) to Petey for inspiring my intro video bit above! When a social platform is named after a 2009 hit from Ke$ha—the great bard of our time—you know it was destined to do big things. Launched in 2016, TikTok has grown to over 1 billion users globally. Chances are you’ve seen, made, […]
In the world of sales, the need to send personalized videos to prospects has never been more essential than it is today. However, as a sales professional, you’re most likely juggling multiple tasks at once, from sending emails and messaging leads, to making follow-up calls and cold-calling potential clients, leaving little to no room for […]
Videos are taking over the internet due to their increased engagement rate and ability to personalize the message for each viewer. But when it comes to interactive videos, businesses still seem to be skeptical about them. Some of the common responses that come up are: “I don’t know what I’d use it for.” “How to […]
In many ways, video ads and TV commercials are two sides of the same coin. They’re both powerful ways to use video marketing to your advantage as a brand, and they both have unique benefits that marketers can leverage. At the same time, they also have clear differences that set them apart. And if you […]
In a time when sales reps are adopting the power of videos over text, one common feedback that video platforms commonly receive is that it’s a time-consuming and arduous process. At Hippo Video, we believe that creating videos must be enjoyable and a breeze. So here are 20 features within Hippo Video we believe are […]
If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about their services available for you once you visit their website, but one of the most popular ways to relay this information to prospective customers is through an explainer […]
In the last couple of years, there has been an increase in the number of sales professionals who believe in video for sales. At Hippo Video, our ongoing interactions with sales teams have allowed us to gain valuable insights into how they use videos in their day-to-day activities. We’ve learned that many sales professionals face […]
When I heard the term “buyer’s journey” for the first time, I envisioned bright-eyed, ambitious folk embarking on a long, meandering expedition in pursuit of something important. While that’s much more aligned with the “hero’s journey,” a common template in movies/film, the two actually do have a lot in common. Made popular by Joseph Campbell […]
If you’re starting a video business, knowing how to build a video-on-demand website should be high on your list of priorities. The VOD website will be a way for your audience to access and enjoy your content from their browsers. However, there is more to building a VOD site than just purchasing a domain and […]