What Makes UGC Effective? What Makes UGC Advertising Effective? As consumers increasingly reject intrusive ads, UGC has emerged as an effective, organic, and less intrusive marketing strategy. One of the main reasons why UGC is inherently seen as more trustworthy by consumers is its authenticity. In fact, 86% of consumers said authenticity is important when […]
Video production is an incredibly powerful tool for small businesses looking to promote their products or services. But if you’ve never created a video for a small business before, it can be challenging to determine how much you should budget for your project. When every dollar counts, how do you come up with an accurate […]
So much of our time online is spent on social media, and if all the statistics are to be believed, billions of hours of that time are spent watching video. Facebook reported that 500 million people were watching over 100 million hours of video content on their platform each day. YouTube tops over a billion hours a day. Add […]
Video sharing platforms are some of the most important tools for content creators, businesses, filmmakers, and virtually anyone looking to share their video content to a broad audience. And with each year, it becomes more and more apparent that these platforms can be immensely helpful for the growth, reach, and success of individuals, brands, or businesses. […]
In today’s digital-driven era, video marketing has swiftly emerged as a dominant tool for businesses to communicate their message. With its ability to present content in a visually compelling and interactive manner, it’s no surprise that businesses of all scales are harnessing its power. The core advantage of video marketing is its innate capacity to […]
**The primary author of this article is our staff writer, Sakshi John _________ The American food and beverage company Gatorade, which is well-known for producing sports drinks, makes $13.50 for every $1 spent on YouTube advertisements. Videos on YouTube have proven to be incredibly successful, and offline sales have other advantages as well. As per […]
If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have a significant impact on your bottom line. Before we get into how best to use video in email, […]
The video marketing space is always changing. Whether you’re focused on the evolution of platforms (remember Vine?), techniques, best practices, or creative trends, there’s always something new to explore—and the pros are always trying to predict what’s coming next. This article is no exception. In a recent Forbes article, nine experts shared their perspectives on […]
Many people think video marketing is reserved for large brands with Super Bowl commercial budgets, but that couldn’t be further from the truth. Video marketing is an invaluable tool for small businesses in the early stages of growth. It’s designed to help you expand your reach, build an engaged audience, share your value proposition, and […]
From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior […]