Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant to a consumer based on his individual shopping behavior. The […]
Some businesses hesitate to ask clients to prepare a testimonial but testimonials are one of the best ways to boost your online credibility, both for products and services. Video testimonials? Doubly so. When posted on social media networks the influence multiplies each time someone shares the video. In addition to boosting credibility, video testimonials can […]
The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new […]
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv projects that online video ad spending will continue to grow by another 20 percent in 2013. Adap.tv says the increase in online video ad spending came with a push to bring […]
Hey everybody, this is exciting here. We’ve got one heck of an interview coming up with one of the top leaders in the industry. In fact, James Wedmore is one of the most sought after authorities on video marketing. James is the founder of Video Traffic Academy, a 6,000 plus strong members’ community of small […]
Being that most of us are career marketers or video professionals, copyright protection, ownership, trademarks, fair-use and other legal matters that relate to the internet can be a bit confusing to understand. How should one go about copyright protecting video content for the web? How and when can you use other peoples’ copyrighted work in […]
Social media marketing is a must-have facet in any business nowadays; it helps your company stay connected with its audience, create a wider networking circle, and keeps you relevant. By implementing a web video into your social media platform, you will be able to stand out amongst your competitors and more easily connect with your […]
The pages where I found Google wasn’t showing a video snippet all shared one trait: they were all heavy content pages. Which is why I started thinking about those and what could be the cause of Google not showing a video result but a normal text result. Then it hit me: what all of the […]
By now, we all know the Internet marketing mantra that “Content is King” and we also know that visually engaging content reigns as the attention-grabbing younger sibling, especially since YouTube is the world’s second largest search engine. Creating visually engaging content that goes viral is basically a marketer’s dream. Since we can’t always count on […]
With a video production your viewers will make an immediate judgement on your brand and whether they want to keep watching the footage within a few seconds of clicking on play, so you need to get it right from the outset. Firstly, it helps to think of your brand as a person. What do they […]