Video content can make a huge splash in a marketing campaign. Social media allows marketers to create their own informative, funny, or shocking content, which can then be passed around in an instant. Today’s digital users love a quick video, and they really don’t care whether it’s user-generated or branded, as long as they find […]
We all know you can save 15 percent or more on car insurance. Why? Because a talking gecko told us so. It’s also common knowledge nobody better lay a finger on Bart Simpson’s Butterfinger, the Energizer Bunny keeps going and going, polar bears love Coca-Cola, and “Trix are for kids” (not some silly rabbit). Why […]
How do you develop a brand on YouTube? It definitely takes more than just an awesome logo. Why is branding important? You want to give people something familiar and recognizable in which to attach your content so that viewers will likely want to check out all of your other videos and ones you upload in […]
Videos are certainly the most suitable contents for websites today. Even a decade back, videos were considered as entertaining contents; whereas, today, general businesses are effectively using video marketing strategies for generating leads and promote business deals. Marketing experts have been studying the changes and evolution in search engine algorithms since the beginning. Especially […]
YouTube isn’t very complicated. It’s all about thinking what will my audience click while they are at work. That is the key. If you want a video to go viral that takes work, but the first step is putting up images and title that are not offensive. If it can be watched at work it […]
Video is one of the most powerful ways to engage your audience online, whether you’re running a huge multi-national corporation or a small business employing just a few staff. In fact, more small businesses than ever are choosing to include videos on their websites as they realise that video is becoming an integral part of […]
Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant to a consumer based on his individual shopping behavior. The […]
Some businesses hesitate to ask clients to prepare a testimonial but testimonials are one of the best ways to boost your online credibility, both for products and services. Video testimonials? Doubly so. When posted on social media networks the influence multiplies each time someone shares the video. In addition to boosting credibility, video testimonials can […]
The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new […]
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv projects that online video ad spending will continue to grow by another 20 percent in 2013. Adap.tv says the increase in online video ad spending came with a push to bring […]