When Facebook bought Instagram back in April 2012 for an estimated $1billion, many people were questioning the decision. Skeptics were left wondering just what they had to gain from the acquisition other than access to data and the ability to take photos in a different way, adding a variety of filters to the images and […]
In the fast-paced world of web marketing, new strategies with social media and interactive content are swiftly replacing traditional marketing techniques. This can be detrimental for the businesses that don’t keep up, but for those that are willing to employ a flexible and creative content strategy, now is a great time to tackle a video-based […]
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That’s up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013. But the rising tide is lifting AOL’s boat more than others. Top 10 Video Content […]
Video is arguably the most effective means on the planet by which to market a brand. It has the ability to deliver your message to billions of humans simultaneously and convey the exact same, perfectly tailored, message to each pair of ears and eyes. However, if you’re not leveraging video content properly in your marketing […]
Statistic show that 17% of people spend less than four seconds on a website, but they are willing to spend 2.7 minutes watching a video online. Knowing that the average television commercial is 15-30 seconds long, think of what you could do with the attention-span-eternity that is 2.7 minutes of video engagement gold. Video is […]
I’ve always enjoyed attending industry events. They’re an important part of growth on both a personal and organizational level. Even though it can be dif?cult to squeeze in a 2-day conference, events unlock many opportunities. Major events provide access to industry leaders and peers while shedding light on trends related to your business. Despite the […]
Viral video marketing is a thing, but is it worth the time and effort? It’s kind of hard to just make a viral video even if you’re incredibly creative. But maybe a few factors can help you know where to start when it comes to creating such a video. The following nine factors come from […]
Adding video to your website used to be time consuming and expensive. Now it’s simple and cost effective. Let’s look at some of the ways you can use video on your website to promote your brand. Our clients are providing the examples. Commercials AdWeek recently reported that online video is more effective than TV advertising. […]
Online video has grown into a key element for the majority of Internet users. Today’s audience is looking for content that is not only informational, but also engaging. This reins true especially for the younger audience. A recent study, conducted by the National Research Center for College and University Admissions, found that 55% of prospective […]
This SEO technique is definitely on the grey side and could push your stance on “SEO ethics”. Odds are that you have subscribed to this newsletter because of my previous questionable posts such as building links with expired content and how to buy links and get away with it. Remember that my suggestions and tips […]