Inbound marketing largely revolves around connecting the right persona with the right content from the get-go. Video content is an excellent way for brands to initiate these connections and build awareness, however, visibility on Google is an integral part of the equation. The right videos can improve the overall user experience. Upload all videos from […]
When Adobe released their Q4 2013 Video Benchmark report there was one golden nugget of information that went largely unnoticed. Social network Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit. Additionally, Tumblr is producing nearly identical video view rates as Facebook, with over 1/3rd of referred visits producing a […]
The growing concern of audience attention spans has led to the emergence of snackable content; bite-sized information viewers can easily and quickly retain. With this in mind as content marketers, we must ask ourselves if we are pushing our luck with the length of our content, especially when it comes to video. Video is a […]
As we move into 2014, one thing is definite – video is the future of content marketing! Hence, it is imperative for marketers and business owners to get a grip on what this means for the success of their business and content strategy. The 2013 stats show that some business owners are already using video […]
Online videos have become a very important tool for sharing information. When you consider that YouTube is the second-largest search engine (Google being the first), you realize the incredible reach your brand can have through social networking sites by using video. Videos are also an effective marketing tool. Videos can help your blog or business […]
According to Forbes, a whopping 80% of executives use video as a source of information. This type of behavior certainly isn’t restricted to the boardroom; even print giants like The New York Times are making the shift to video. Whether you’re marketing to general consumers or specific business prospects, video is a medium you should […]
Time and time again we’ve stressed the importance of consistently churning out fresh, relevant, and creative content. While I’m a big believer in writing blog posts, I have to admit I’m more of a visual learner. While visually-appealing content in the form of infographics has been picking up steam, videos on the other hand, […]
Video marketing has exploded in the past few years and if you’re already using video in your online marketing efforts you know why. According to bubobox, video has an impact that far outweighs print. To begin with, 60% of your target audience prefers video to text and when you embed it in your website, video […]
Talk about validation! Netflix and YouTube now account for 50% of all peak period Internet traffic, according to results of a new study by Sandvine. Of course, that’s just for fixed devices, which are most likely desktops, TVs, OTT devices and things like cable modems, including smartphone and tablet usage in the home, and just […]
Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and what pages are the most popular. The problem is that if you’ve spent time, energy, […]