To get the most out of your video marketing, you need to develop a far-reaching distribution strategy. You need to discover where your target audience is and hang out in the spaces where they get their resources and information. That said, because so many in your target audience browse the web on mobile devices throughout […]
Most marketers’ video promotion strategy goes something like this: Step 1: Submit to YouTube. Step 2: There is no step 2. As you can probably guess, I think there’s a lot more to it then that. But today, I’m not going to be covering the more nuanced aspects of video marketing. Instead, I’m going to […]
In 2013, 87% of marketers used video for content marketing. Were you one of them? Video continues its onward march as the bannerman of the content revolution, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their brand. While 87% seems like a […]
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship […]
Videos are a great tool for social media. They are a nice change of pace from pure text and, if used properly, they can offer a boost to online marketing. So how do you pick a video for your social media channels? The first thing you need to do is figure out what you are […]
A YouTube video can be an invaluable tool when it comes to marketing. With the number of options that are available for sharing the material, you could easily find website owners based in another country are showing your material – without you lifting a finger. The problem with using YouTube is finding that perfect hook […]
“Video is the future of content marketing. That is, if it’s not the here and now.” -Chris Trimble, Axonn Media In 2013, ReelSEO released their Video Marketing Survey and Business Trends Report, which incorporated feedback from over 600 marketing respondents. They discovered the following: – 93% of marketers are using video in their campaigns – […]
Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality. Extending her approach, let’s focus in on video SEO and talk about how you can truly make an impact on your ranking. Many of the points articulated below have come […]
The marketing process for creating a video will identify many important factors. For example it is essential to decide the overall aim of the video, to identify the key messages and to understand who we are communicating with. For most video creators this will all be standard practice. The depth of analysis and the implementation […]
The booming state of online video, the growth of screen-shares & web meetings, and the coming gen of video-native kids – here’s the bottom line: The next two years will radically up-end the notion that it’s too costly to make valuable videos. The ROI on business video – which can’t yet be easily measured – […]