Creating strong video content for your business is a powerful way to reach a variety of markets and engage your audience. However, when businesses have poorly produced videos they often end up doing more harm than good. Your video is a reflection of your brand so to help ensure that you get off on the […]
According to the latest Compete PRO data, social media giant Facebook.com had 167,345,887 unique visitors in July 2014, putting the site just slightly ahead of YouTube.com, which had 166,427,373 unique visitors that month. This means that Facebook is – once again – the largest social media site in the U.S. But the horse race is […]
As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual […]
Daniel A. Cardenas, the founder and head creative of Sierra Media, has had years of experience creating innovative, engaging, and effective videos with a variety of businesses. Some of his clients are enterprise companies that require video collateral for a new product launch, while others are smaller to mid sized start-up’s that need some […]
I think it’s awesome that more and more organizations around the world are starting to see the benefits of video marketing. However, what I find slightly alarming is how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While […]
Giving your business a brand identity is critical. The logo you choose is one of the most visible and important components of the entire brand. The logo often serves as the consumer’s first impression of the product and company. With that understood, you should make sure that the logo properly represents your business, and also […]
To get the most out of your video marketing, you need to develop a far-reaching distribution strategy. You need to discover where your target audience is and hang out in the spaces where they get their resources and information. That said, because so many in your target audience browse the web on mobile devices throughout […]
Most marketers’ video promotion strategy goes something like this: Step 1: Submit to YouTube. Step 2: There is no step 2. As you can probably guess, I think there’s a lot more to it then that. But today, I’m not going to be covering the more nuanced aspects of video marketing. Instead, I’m going to […]
In 2013, 87% of marketers used video for content marketing. Were you one of them? Video continues its onward march as the bannerman of the content revolution, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their brand. While 87% seems like a […]
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship […]