Even companies with successful video marketing programs today say their most challenging obstacle to success when they got started was the lack of an effective strategy. So, how did these companies overcome this strategic barrier? To find out, Vidyard in partnership with Ascend2, recently fielded a survey and completed interviews with business, marketing and sales […]
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent on your textual page but […]
No matter what you do, your job is to tell your story – Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of digital content (Source: Syndacast) A staggering 90% of online shoppers watch videos prior to making […]
Content marketing has changed significantly over the years. Although blog posts and other types of content continue to be important strategies for businesses, today, video marketing is on the rise. According to Cisco, video makes up 64% of all internet traffic already. The popularity of video lies in their ability to engage and share an […]
Social media is becoming an increasingly popular place to discover video content. Brands are taking notice and embracing the power of social video and the ease of sharing video content on social platforms other than YouTube. However, with the sheer amount of noise on social media, it’s becoming much more difficult to break through the […]
You put information, whether in the form of content or videos, for your consumer to provide value. Videos can provide huge value for consumers to understand your products or services better but what if they don’t watch them? Similarly, you provide valuable content (words) to your consumer and they read it but don’t understand it, […]
Videos are a good way to describe about your services or product. It attracts visitor and helps increase traffic of your site. There are many websites who offer you to create free videos. You can upload videos on different video submission Platforms. Here are I give a list of 21 Video Submission site. Where you […]
A great custom thumbnail can make all the difference when it comes to a viewer clicking through to your video, or deciding to watch another. The thumbnail is often the first introduction to your content, but so many creators fail to take full advantage of this optimization feature. YouTube itself has been hard at work […]
It’s not enough simply create a video for your business; you need a strategy in place that will ensure you’re getting the most value as possible from your videos. Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your […]
Often, social video is a confusing concept for some brands as it is quite a broad category. While it is difficult to define the term ‘social video’, perhaps the best definition is a digital video meant to be shared via social networking websites. Below is a guide to adopting a social video strategy. It will […]