Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it’s important to understand the differences between website-hosted […]
In just the past few years there have been some very dramatic changes and disruptions to content production and distribution. What is in store the video and marketing industry? We wanted to share some things that are going to make an impact this year. 1. Do or Die for video. One form or another, video […]
If you are uploading video content to YouTube, there are a number of best practices to follow to ensure your video can be discovered by viewers. A killer title, and an optimised description not only helps the site understand what your video is about, but they are also the first clues a potential viewer has […]
Image watching a television commercial in the comfort of your home and having the power to purchase it right there and then from your remote control. Though this concept has been talked about and pondered for many years in the broadcast industry, the fact is, they never brought it to fruition. The Home Shopping Network […]
Even companies with successful video marketing programs today say their most challenging obstacle to success when they got started was the lack of an effective strategy. So, how did these companies overcome this strategic barrier? To find out, Vidyard in partnership with Ascend2, recently fielded a survey and completed interviews with business, marketing and sales […]
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent on your textual page but […]
No matter what you do, your job is to tell your story – Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of digital content (Source: Syndacast) A staggering 90% of online shoppers watch videos prior to making […]
Content marketing has changed significantly over the years. Although blog posts and other types of content continue to be important strategies for businesses, today, video marketing is on the rise. According to Cisco, video makes up 64% of all internet traffic already. The popularity of video lies in their ability to engage and share an […]
Social media is becoming an increasingly popular place to discover video content. Brands are taking notice and embracing the power of social video and the ease of sharing video content on social platforms other than YouTube. However, with the sheer amount of noise on social media, it’s becoming much more difficult to break through the […]
You put information, whether in the form of content or videos, for your consumer to provide value. Videos can provide huge value for consumers to understand your products or services better but what if they don’t watch them? Similarly, you provide valuable content (words) to your consumer and they read it but don’t understand it, […]