With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web. Knowing that you can reach such a large number of people, there are real opportunities for businesses to engage with their audience through […]
Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. According to Business Insider 77% of college students use Snapchat daily and 58% of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat. Snapchat receives […]
There’s a pretty good reason why including videos in SEO efforts can make a huge impact to the success of small businesses. Why? This is because more and more people are starting to search for them in search engines. An experienced SEO company in Arizona would tell you that nowadays it is not enough to […]
At the end of January 2016, Facebook reported its financial results for 2015. Mark Zuckerberg, Facebook founder and CEO, stated that “2015 was a great year for Facebook. Our community continued to grow and our business is thriving.” And it is. The results confirmed a year-on-year revenue increase of 44%, along with a 21% growth […]
Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need to setup a YouTube business page. Creating a YouTube Business Account without a Google+ Page […]
Most people would rather watch a movie than read the book that it’s based on. In general, video is an entertaining and informative type of content that people love. It’s strange, then, that so few businesses use video to improve the results of their online marketing. 4 reasons why video converts so highly Video is […]
Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it’s important to understand the differences between website-hosted […]
In just the past few years there have been some very dramatic changes and disruptions to content production and distribution. What is in store the video and marketing industry? We wanted to share some things that are going to make an impact this year. 1. Do or Die for video. One form or another, video […]
If you are uploading video content to YouTube, there are a number of best practices to follow to ensure your video can be discovered by viewers. A killer title, and an optimised description not only helps the site understand what your video is about, but they are also the first clues a potential viewer has […]
Image watching a television commercial in the comfort of your home and having the power to purchase it right there and then from your remote control. Though this concept has been talked about and pondered for many years in the broadcast industry, the fact is, they never brought it to fruition. The Home Shopping Network […]