Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind? The concept of the company website itself emerged in the mid-90s, and by […]
There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. If you haven’t taken a closer look […]
Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have […]
It’s no surprise that video marketing is a huge trend. Just glance through social media feeds to see evidence of video marketing’s popularity and growth. It’s a proven digital content format that engages customers and prospects. Plus, video marketing is easily accessible and user-friendly, thanks to the proliferation of mobile devices and faster internet. Even […]
The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video in addition. Simply Google “video marketing statistics” and you will be inundated by the number of results pointing to […]
By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that you stay ahead of the competition. So, what’s the one thing you can do to […]
Can you believe we’re at the end of 2017 already? I feel like just last week, I was talking to someone about the Snapchat IPO and then to someone else about the YouTube “Adpocalypse”. New products, new announcements, and new ideas have recently risen up in the online video world to bring us to where […]
Video marketing needs to form part of your content strategy – at the very least in the new year, says Rogerwilco’s head of content, Michelle Jones. She says brands are put off by the cost of producing video content, and they’re uncertain about the ROI, but statistics show that consumers retain far more information via […]
Sponsored content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand’s product or services. But what’s the secret sauce for increasing engagement on your sponsored video content? Brands That Get the Views and the Engagement on Sponsored Video Content Is it even possible […]
There’s a lot of hype around video content right now and it will get even bigger in the near future. We have platforms such as Facebook, Snapchat, Instagram, and Periscope that are pushing video content towards the user more than ever – not to mention YouTube which, of course, is humongous (second largest search engine). […]