Expert Advice: What’s Your Go-To Camera? Video marketing • 2019-04-18T03:04:59+00:00 Image of Video Cameras from Microgen/Shutterstock There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In… How to Build a Scalable Instagram Stories […]
38 Mobile Marketing Statistics You Need to Know Video marketing • 2019-03-28T00:29:05+00:00 Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you… Don’t […]
Video content for company’s marketing strategies are becoming increasingly important, especially for small- and medium-sized firms, Liz Smutko writes for Remodelers Advantage. Market research indicates that videos can be a crucial part of a successful advertising campaign since consumers are more likely to engage with video than any other form of media. Smutko says you […]
Forgive us if you heard this before, but video marketing is kind of a big deal. Just check out these stats: 500 million hours’ worth of videos are watched on YouTube every day (HubSpot) More than 500 million people watch videos on Facebook every day (TubularInsights) 87% of online marketers use video as part of […]
When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb. Your landing page videos may fail for several reasons. Typically, this is because the videos on landing pages are: Too long. On the wrong section of the landing page. Missing a key component (like a call-to-action). […]
Personalization and persuasion are the latest trends in capturing attention. Although emails can be made personalized and persuasive, there’s nothing like a real-time conversation. A medium that covers all the critical non-verbal elements of communication should be the medium you choose. Why? It’s the next best thing to being there in person, and it differentiates […]
Have you developed a video strategy as part of your content marketing plan? It can be an incredibly powerful way to gain exposure for you and your organization – on this episode of The Social Business Engine Podcast, my guest Nathan Veer, a senior product specialist at Brightcove, shares a simple, yet powerful, 3-step plan […]
We would like to offer you some useful articles on video marketing and video content topic we’ve come across just recently. Why Ecommerce Brands Need To Embrace Video Content Author: Victoria Greene In this digital age, eCommerce brands are looking for more and more ways to make themselves stand out from the crowd. Content marketing […]
Video marketing can come in all shapes and sizes. It is any video that you produce with the purpose of achieving your business goals. These can range from simple cell phone video stories to the professional corporate webinars. Just imagine all your other forms of content like e-books, blogs, infographics and social media posts are […]
Videos are virtually everywhere, mostly because they are incredibly engaging. And whether we find them funny, touching or appalling, we certainly don’t struggle to find them. However, posting just any video means it’s likely to get lost in the abyss than be a game-changer for your business. To complicate matters, more views doesn’t always equal […]