This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for your staffing company and don’t want to learn the “why” behind it… If you are looking to capture attention and […]
Advertisers are pouring money into Amazon’s burgeoning ad business, and Amazon wants more with a new ad product it’s testing: video ads in search results. The ads are in a limited beta test right now and have come up in discussions between the online behemoth and ad industry, according to two separate sources who have […]
Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. It is predicted that by 2019, 80 percent of web traffic will be video. So it’s a no-brainer to try […]
Every day, there is a large amount of content uploaded to the internet. Getting your content to be seen by the right people, at the right time to keep up with the fierce competition is the main reason why modifications in SEO continue to be eminent in today’s world. The YouTube rank tracker is among […]
Video has become a staple in digital marketing. When done right it can be compelling, engaging and convincing all at the same time. This is probably why video is gaining a monopoly on the time we spend online. The popularity of video is growing, plus we’re already spending at least a third of our time […]
The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing – the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and […]
Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media video tips On Facebook alone, there are eight billion daily video views. On Instagram, the time spent watching video increased by more than 80% from 2016 to 2017. All that adds up to a lot of competition […]
The rise of video content best exemplifies how quickly consumer behavior can radically shift online. What was once an oft-ignored content medium is now preferred content medium for consumers across the world (according to CISCO, 82% of all internet traffic will be video by 2020). Studies show that if both video and text are present […]
The advertising world experienced a dramatic shake-up over the past few years, with digital moving rapidly up the ranks. The growing sophistication of automation software is enabling advertisers to target highly effective ads to the right audience at the right time across multiple screens. And we’re not talking about banner ads. With a wealth of […]
SCREEN AFRICA EXCLUSIVE: The production industry is currently facing disruption from brands and media owners who want short, impactful and instant video coverage, more often – and at a greatly reduced cost, although still of good quality. Many brand and communications experts have been predicting the rise of visual content, particularly video content over the […]