Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every brand has a story to tell. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right […]
Excerpts from Sound and Story in Nonfiction Film and Video: A practical Guide for Filmmakers and Digital Content Creators (Routledge) by Amy DeLouise and Cheryl Ottenritter Amy DeLouise (Left) and Cheryl Ottenritter (Right). Sound plays a vital role in effective video storytelling. Sound can bring characters and places alive. Sound can be subtle, […]
With technology and consumer behavior changing so rapidly, media companies now have new opportunities to diversify revenue through social media video. Today, companies are experiencing what I like to call the new golden age of opportunity for media. Below are five different ways your company can better engage with your audience and generate revenue. 1. Hyper-Targeted […]
Three years ago, I launched a YouTube channel called This Guy Edits (TGE). Initially, I just wanted to show the process of cutting a specific feature film, “Flesh and Blood.” It was my third collaboration with director and Sundance filmmaker Mark Webber and I knew he would be game for the experiment. Once that film […]
Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an […]
“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will watch CTV in 2019, up […]
Back in the mid-1960s, social critic Marshall McLuhan coined the phrase “the medium is the message” when talking about video. And it’s even more true today! Rather than just being a container for your marketing content, video is a way of communicating a culture, an attitude, a style. As an entrepreneur, you probably already know […]
There are a few words that I’d use to describe video marketing right now all at once: Essential. Dynamic. Oversaturated. Video marketing is important, because video is easily the best medium for dynamic storytelling, and more users than ever before want to see video more than anything else. Unfortunately, everyone knows this, and our environment […]
You’ve decided the type of video you’d like to create for your brand, or for your clients. You know it’s going to hit your marketing goals right out of the park. You have the perfect story in mind for this video, one that’ll reduce your audience to tears in under a minute on all the […]
It’s the little-image-format-that-could; despite being over 30 years old, animated GIFs continue to show up everywhere. The ability to pack a series of animated images into one single, simple file (giving you the potential to tell a story and/or present multiple messages) is something we collectively just can’t seem to quit. No matter how you […]