It’s been proven over and over again: Video delivers better results. But that just tells you that video is important, it doesn’t tell you how to use video. As a sales tool, video is engaging, expressive, and memorable. It can also be costly and time-consuming, compared to other types of media. That’s why you need […]
Facebook Ads is one of the most potentially-profitably PPC platforms right now, especially with the high-engaging Instagram as part of its ad system. Brands of all sizes (and with budgets of all sizes) are relying heavily on this ad marketplace to reach new customers, develop brand awareness, and nurture users through the conversion process. Many […]
When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style do you want to go for, and what […]
There are a lot of different marketing strategies that brands will consider when choosing which platforms to focus on when it comes to promoting their products and services. You’ve got PPC, social, SEO, influencer marketing, word of mouth campaigns, referral programs, and so, so much more. What some brands forget, however, is that some of […]
The way we consume media has been changing for decades. Over the last 30 years, we’ve gone from renting VHS tapes at Blockbuster, to watching user-generated videos to our heart’s content on YouTube, to bingeing an entire series in one day on Netflix. With 2020 set to be another crazy year in the streaming market, […]
Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories from a year, consumers are expecting more personalization. […]
Video content is everywhere these days! And why shouldn’t it? If you think about it, videos are a powerful tool to convey powerful messages and emotions that will drive your audience a step further down your sales funnel. According to a report by Cisco, video content will account for 82% of the overall web traffic […]
Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If […]
In the past 30 days, more video content has been uploaded online than the major U.S. television networks have created in 30 years. Let that sink in for a minute. It’s no secret that video is a powerful force that’s been growing in usage year over year. What has changed is how important video has […]
� Video drives a 157% increase in organic traffic from search engines! By adding video to your content efforts on multiple platforms, you’ll bring eyes to the prize – your website! Your website is where the conversions happen, so it’s important to take a step back and look at how video naturally helps increase traffic […]