During our time as a start-up to scale-up, we’ve always enjoyed putting our employees in front of the camera on our social channels and on this blog. From behind the scenes content, new member video series, to day in the life video, it’s always fun to create employee content that resonates with our followers. Have you […]
HubSpot Academy has been on a mission to transform business. They create free educational courses for aspiring marketers to be more productive and efficient in their day-to-day roles. We were pretty excited when they reached out to us to help develop content for their first-ever Online Video Marketing Course. In this 10-minute lesson, we provide […]
Not every video is destined for a wide release. We explain why your business might need secure video sharing, ways to secure video content, and more. Viral video, that’s what it’s all about…right? Nope. For most businesses, the most important thing is to make sure your video reaches your target audience. But when your video […]
In the video below, I show you 5 ways to track the rankings for your videos in both YouTube and Google. I show the manual way which is really slow and a faster way using rank tracking tools. Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. […]
Your video thumbnail is the gateway to your content. Like a movie poster, it should convey everything a potential viewer needs to know to compel them to watch. You’ve put a ton of effort into planning, filming, and editing your video, and you’re confident it’s great content that viewers will love. But what if they […]
Have you seen an incredible video on YouTube and rushed to follow the channel, but after watching maybe ten or so videos realized you were getting bored of what felt like the same content being delivered in the exact same ways? This goes for all social platforms. Viewers automatically want to see new, interesting content […]
Trust is a key component in every brand’s relationship with its audience. In order to build and maintain credibility, attract customers, build relationships with loyal fans of the brand, and ultimately sell your products and services to them, they must first trust you. These days, though, trust is more difficult to come by than it […]
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager […]
Social media is moving faster than ever before, and brands need to keep up or they’ll be left behind. I know that this is a pretty big, sweeping statement, but it’s also true. The half-life of the average social media post on the majority of platforms are decreasing, especially for branded content, just because there’s […]
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on and test the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming […]