Think about the conversations, not just the promotion. – Yashaswi Raj Kamra Yashaswi Raj Kamra is a Lead filmmaker at ixigo. He has created Train mein hai Ghar wali baat video campaign which got 20 million+ views. Read on to know more about Yashaswi Raj Kamra and his learning of creating successful video campaigns and […]
A campaign like “I AM MSME” made sense because it was local, it was a conversation starter, and topical in nature. – Rapti Gupta, Content Marketing Head at Instamojo. We talked to Rapti to learn from the story of creating – Instamojo’s ‘I am MSME’ video campaign. Read on to know the story behind the […]
“Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Resulting in a stronger engagement and view rate” – Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited Fastrack has launched a new campaign – “Fit Outs by Ananya Pandey”. The […]
At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, […]
If you’re ever on Instagram, you probably noticed that Instagram rolled out a new feature called Reels. This new feature could be a great way for your brand to gain visibility within Instagram’s audience, that now counts over 1 billion users! Read on to learn all about this new content type and the opportunities it […]
The boom of online video content consumption has led to the rise of various online video analytics tools. Businesses who want to build and optimize their online video offerings need powerful analytics that cover everything from reach to video engagement to monetization. What is Video Analytics? The analytics work on two levels – motion […]
There are plenty of efficient tools available to help us stay connected and keep track of our work progress, allowing us all to become better time managers. This week, we’re sharing some of our favorite task and time management, brainstorming and data protection tools! Task and time management 1. Remote collaboration on Monday.com � As more […]
“Every project or campaign we deep dive into has a business problem we’re solving for.” – Mayur Hola, Head of Global Brand – OYO Hotels & Homes. The life of the hotel industry will change after Covid but one thing which would not change is their indomitable entrepreneurial spirit. OYO comes up with a video […]
Difference between Google SEO and Youtube SEO? Google says – why should I rank this content and takes a long time to decide whether to push the content up or not Youtube says – why should not I rank this video and immediately places it on top of the results and based on 24 hours […]
Hussam Hammo was always interested in computers and gaming as a kid. He studied computer science at Princess Sumaya University for Technology in Jordan. There he received the Queen Rania Award for Entrepreneurship for his social media startup Faye3.com; the first Arabic social network. He then co-founded Wizards Productions in 2009 a gaming studio and finally Tamatem […]