“Every project or campaign we deep dive into has a business problem we’re solving for.” – Mayur Hola, Head of Global Brand – OYO Hotels & Homes. The life of the hotel industry will change after Covid but one thing which would not change is their indomitable entrepreneurial spirit. OYO comes up with a video […]
“Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Resulting in a stronger engagement and view rate” – Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited Fastrack has launched a new campaign – “Fit Outs by Ananya Pandey”. The […]
At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, […]
If you’re ever on Instagram, you probably noticed that Instagram rolled out a new feature called Reels. This new feature could be a great way for your brand to gain visibility within Instagram’s audience, that now counts over 1 billion users! Read on to learn all about this new content type and the opportunities it […]
Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive. The challenge now is to do more with less. Adapting to a changing landscape will help your business now and in the future by utilizing cost-saving techniques […]
ByLove BelfastJanuary 10, 202205FacebookTwitterPinterestWhatsApp In today’s digital era, videos have gained special recognition, and people are consuming video content heavily. Social media platforms are full of marketing and entertainment videos as more consumers prefer watching videos to learn about a product or service. Video marketing is undoubtedly one of the best ways to advertise and […]
If you’re serious about marketing, you’ll be making strategic changes for 2022.By David Cullinan December 13, 2021Opinions expressed by Entrepreneur contributors are their own. In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create […]
Do you want your YouTube channel to be successful? Then follow these tips below. Video is now hotter than ever for marketing The love affair that America has with video has only accelerated during the pandemic, according to a recent report. One significant finding in the report was that 68% of consumers surveyed said that […]
by Lucinda Batchelor November 1, 2021 The world’s first video ad was aired for Bulova Watch Company in 1941. It was a 10-second, black and white commercial of a Bulova watch face superimposed onto the USA, with a brief voiceover: “America runs on Bulova time.” That was enough to change advertising forever. Soon after, other […]
The power of TikTok should no longer be underestimated. At this point, brands should know that TikTok is here to stay. As TikTok hit a monumental 1 billion active users last year, it’s already an indication that short-form video content is not going away anytime soon. TikTok is poised to surpass Facebook and Instagram in […]