2025 is here! Can you believe it yet? While we’re still figuring out our New Year’s resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. […]
Video content is an integral part of social media. For the past several years, video has been taking social media by storm. Video marketing has become a crucial element for any good social media strategy, and an effective one. If you haven’t dipped your toes into the vast world of video marketing, there’s no better […]
Where can you go to learn something new, be entertained and find neverending lo-fi music streams? YouTube, of course. If you haven’t put much thought into your YouTube marketing strategy, this is your sign to start. According to The 2024 Social Media Content Strategy Report, more than three-quarters (78%) of all social users have a YouTube profile. […]
Transform Sales Training Through Interactive Scenario-Based Learning eBooks and articles won’t help you master a job alone. Some jobs, like sales training and marketing, require real-life experience and exposure to different situations. For instance, it could be training your teams for a new product or guiding the customers through the sales journey. 88% of managers […]
Creative fatigue is a common challenge for both brands and the agencies that support them. With the demand for fresh and engaging content year-round, it’s easy to hit a creative block and struggle to produce something new and impactful. In this post, we’ll explore strategies to overcome this creative drought, with a focus on how […]
Explainer Videos are useful for a top-of-the-funnel for Attract and Educate Duration should be around 90 seconds Think of it as your sales pitch, so try to answer user’s all apprehensions If you have a new concept/ idea which needs to be presented to its prospective users in an interesting manner then nothing works better […]
Are your YouTube ad campaigns getting the results you want? If not, they might be falling prey to some common pitfalls. After years of auditing YouTube ad campaigns, we’ve identified five recurring mistakes that can drain your budget, reduce engagement, and leave your target audience unimpressed. But don’t worry! With a few smart adjustments, you can […]
You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that […]
You’ve been diligently creating videos for your business, but it feels like they’re not making a significant impact on your bottom line, sound familiar? You’ve even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. […]
TikTok has fast emerged as one of the most dominant social media platforms even despite looming legal issues. With over 1 billion active users, it has quickly supplanted Facebook and Instagram as the social network of choice for users worldwide. Its concept of short-form videos allows brands, individuals, and creators to upload a wide variety […]