You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that […]
You’ve been diligently creating videos for your business, but it feels like they’re not making a significant impact on your bottom line, sound familiar? You’ve even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. […]
TikTok has fast emerged as one of the most dominant social media platforms even despite looming legal issues. With over 1 billion active users, it has quickly supplanted Facebook and Instagram as the social network of choice for users worldwide. Its concept of short-form videos allows brands, individuals, and creators to upload a wide variety […]
Boost Real Estate Sales with AI: The Power of Video Marketing If one picture is worth 1,000 words, then one frame (or one second) of video is worth 30,000. Well, that’s why video marketing has become a popular marketing material for marketers and brands. The real estate industry is no exception. Real estate videos are […]
Somehow, 2025 is only just around the corner – and with an imminent new year, what better time is there to reflect on emerging video marketing trends? We all know that the digital landscape is constantly changing, so it’s important to stay on top of technology updates and the latest customer behaviour. Video marketing has […]
Are you ready to turn prospects into clients? From awareness to conversion, selecting the right video content at every stage of your sales funnel is key to driving conversions and measurable ROI. Let’s be real: we all know it’s important to implement the right content at each stage of your sales funnel to […]
The holidays are still a little ways away, but with those hints of pumpkin spice and creamy eggnog already in the air, you know it won’t be long before you’re opening presents and ringing in the new year. This time usually marks one of two things for companies big and small: a time of more […]
While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. If you’re a brand looking to make the most of your ad spend or a publisher seeking to maximize your ad […]
The article below has been contributed by an external guest writer and does not reflect TargetVideo’s practices, business model, or attitudes toward innovations in attribution or other topics. Video advertising is more popular than ever. The problem? Traditional attribution methods don’t always make measuring video performance easy. Siloed data, delayed visibility, and poor segmentation can hinder […]
Millions of videos are uploaded every day, but one thing determineswhether your video gets seen or completely overlooked. YOUR THUMBNAIL! Think of it as your video’s front door. If it doesn’t catch their eye, they won’t step inside. A boring thumbnail can kill your video, whereas a clickable engaging thumbnail will skyrocket your video. Today […]