While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. If you’re a brand looking to make the most of your ad spend or a publisher seeking to maximize your ad […]
The article below has been contributed by an external guest writer and does not reflect TargetVideo’s practices, business model, or attitudes toward innovations in attribution or other topics. Video advertising is more popular than ever. The problem? Traditional attribution methods don’t always make measuring video performance easy. Siloed data, delayed visibility, and poor segmentation can hinder […]
Millions of videos are uploaded every day, but one thing determineswhether your video gets seen or completely overlooked. YOUR THUMBNAIL! Think of it as your video’s front door. If it doesn’t catch their eye, they won’t step inside. A boring thumbnail can kill your video, whereas a clickable engaging thumbnail will skyrocket your video. Today […]
Elevating L&D with AI Video Tools Imagine the traditional Learning and Development (L&D) programs as a dusty library, filled with towering shelves of text(y) training manuals. Though it’s as dependable as gravity for learners to seek information, it is not something that inspires them to keep learning as a continuous activity. Imagine an AI-powered video […]
For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, […]
Planning to start a YouTube channel for kids audience but don’t know where to begin? No worries, you have landed at the place. In this blog post, we’ll let you know what it takes to start a YouTube Channel for kids. By the end of this article, you’ll have a clear plan to execute. So […]
Omnichannel marketing is the go-to strategy for most businesses today. But with countless channels vying for attention, how do you make your messages truly stand out? Video is the answer. Indeed, it’s a golden ticket to your prospects’ mind(land). But, between hefty budgets, lengthy production timelines, and the need for specialized expertise, video has become […]
You might know a little about all the different types of videos there are—welcome videos, how-to videos, brand videos, and more—but how much do you know about video styles? The style of a video refers to the treatment of the content and not the content itself. You can have a welcome video, for instance, presented […]
Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a few seconds to convince viewers that your content is worth watching. We have good news and bad news […]
83% of adults in the U.S. are on YouTube, and people watch over a billion hours of content each day. That means your business has a huge opportunity to reach your audience via YouTube marketing. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to […]