Are you ready to turn prospects into clients? From awareness to conversion, selecting the right video content at every stage of your sales funnel is key to driving conversions and measurable ROI.
Let’s be real: we all know it’s important to implement the right content at each stage of your sales funnel to convert prospects into high-quality clients. In today’s world of YouTube, TikTok and Instagram, video has become a crucial tool for sales and marketing. It can create engaging introductions and compelling calls to action that drive conversions and deliver measurable ROI. Keep tuned to discover how strategic video implementation can elevate your sales funnel and unlock those valuable leads.
Throughout each stage of the sales funnel, we should be using video to serve specific roles to guide potential customers from the awareness stage, right through to purchasing.
Watch Neil, our Managing Director, break down video marketing throughout the sales funnel…
Below are examples of different types of video you can use at each stage of your sales funnel:
Top of Sales Funnel: Awareness Stage
Here, it’s all about building brand awareness. The top of the sales funnel is where potential customers first learn about your product or service. At this stage, you should deploy the following kinds of video:
- Explainer Videos: Perfect for introducing your brand to a wider audience about your product and/or services.
- How-To Tutorials: Engage and educate – people love to learn! Impart some of your wisdom related to your product/industry to draw prospects in.
- Thought Leadership Content: Share your expert insights to build credibility and engage your audience.
Here’s an example of what kind of video works well in the awareness stage: This is an explainer animated video we produced for Synergy Car Leasing to help them raise awareness of their van leasing services:
Middle of Sales Funnel: Consideration Stage
Help prospects evaluate your offering:
- Product Demos: Show off your product’s features and benefits. Allow your audience to see it in action and understand its value in reducing their pain points.
- Webinars: Dive deep into engaging content – webinars are a fantastic way to provide value and answer questions in real-time.
- Case Studies: Highlight real-world success stories, because these help to build trust and address any potential doubts your audience might have.
- Testimonials: Share stories from happy customers, as personal experiences can be very persuasive and build credibility.
Here’s an example of what kind of video works well in the consideration stage: This is one of our own case study videos – Stuart Devoil from James Latham discussing their experience with our video marketing services:
Bottom of Sales Funnel: Decision-Making Phases
This is the stage where potential customers make their final choice regarding your product and/or service. So, any video used at this point must support in their decision-making process:
- Personalised videos: Tailor content to address specific needs or concerns of viewers, helping nudge them toward making a decision.
- FAQ videos: Answer common questions that might be holding potential customers back, because this will help clear up any last-minute doubts.
- Video sales letters: Present a strong call-to-action, and make it compelling so your audience has a reason to act now.
- Product walkthroughs: Offer detailed guides on how to use your product, as this will be the final push to help seal the deal.
Here’s an example of what kind of video works well in the decision-making stage: We worked with Topa Thermal to create value content to use in an existing PPC campaign that we are running for them:
Ready to Transform Your Video Marketing?
We hope you’ve enjoyed reading about selecting the right videos for each stage of your sales funnel. Interested in the cost of including video marketing in your strategy? Then check out our Decoding Video Costs and Investing in Impact blogs.
If you have any questions about incorporating videos into your sales funnel or wish to discuss a video project, don’t hesitate to reach out. Give us a call or send us an email – we’re here to support you and help you achieve your goals.
* This article was originally published here