Boost Real Estate Sales with AI: The Power of Video Marketing
If one picture is worth 1,000 words, then one frame (or one second) of video is worth 30,000. Well, that’s why video marketing has become a popular marketing material for marketers and brands.
The real estate industry is no exception. Real estate videos are creating more buying and selling opportunities across the industry. Whether it’s a virtual tour of the house or aerial footage of a property, real estate videos have become an invaluable source for buyers and sellers.
If you’re worried about hiring a professional videographer, fret not. Today, AI is making this process faster, easier, and more personalized. Read this blog as we share practical tips on using AI videos in real estate and the best practices for creating AI videos.
What is Real Estate Video Marketing?
Real estate video marketing is a strategy that uses videos to promote and sell properties. It involves creating video content that showcases a property’s features, layout, and highlights to attract potential buyers.
These videos range from simple property walkthroughs to more detailed presentations, including aerial drone shots, neighborhood views, and virtual tours. Real estate videos allow homeowners to showcase their properties virtually so that buyers can filter their listings accordingly.
Why videos are important for real estate marketing?
According to Statista, in 2022, about 99 percent of home buyers between the ages of 24 and 57 used the Internet to find homes. While most online activity isn’t face-to-face, buyers prefer a more realistic view of the property before physically visiting it.
Video is a great way to bridge the gap between an online search and a realistic view. Real estate agents have observed an increase of 403% in inquiries when using videos to showcase a property.
Here’s a handful of reasons how videos help realtors and homeowners in reaching out to the right buyers:
Boosts trust
Most property listings fail to capture the buyer’s trust because of the quality of the images and the short bios. Buyers and even search engines prefer listings with clear images and long property descriptions.
Real estate videos allow owners to display their properties, evoking a sense of personalization and removing the ambiguity of doctored images.
Helps reach more people
Video content allows the lister to expand its reach beyond any geographical location. Buyers can comfortably tour the property before traveling to a distant locality. These videos can be shared on social media, websites, and other online platforms, making it easier for more buyers to view the property.
Reaches buyers at all levels
Videos work the same for every buyer. Whether it is a new buyer or a past client, real estate videos give buyers a visual tour from the comfort of their homes. They make it easier for buyers at all levels to understand the features of the home and see if it fits their needs.
Types of Real Estate Marketing Videos
What’s even better about the videos is their variations. Realtors and homeowners can create various types of videos, which is a better alternative to visual images.
Listing Videos
Listing videos are the most popular type of marketing videos for real estate agents. They provide a guided tour showing the layout, aerial footage, and best features of the property.
Video listings have also become popular since they give prospective clients insights into the listing, which is the same as the open house but with more convenience. Listing videos work for buyers at all parts of the sales funnel so that agents can use them for all.
Introduction Videos
Real estate introductory videos are simply the top-of-the-funnel videos that real estate agents can use to build trust. This type of video works best for attracting new clients and showing them who you are and why you are worth trusting.
An introduction video can be a simple sit-down video, a face-to-face video, or a video of the agent taking the home tour.
Clients or Testimonial Videos
Client or testimonial videos work as digital word-of-mouth marketing for homeowners. Buyers tend to trust videos featuring real clients and their experience with real estate agents.
A testimonial video consists of a Q&A or a short feedback from previous happy customers.
Customers can easily record these videos, and real estate agents can use them on their websites or social media.
How to create Personalized Videos for Property Listings?
Here’s a thing: you don’t need a professional photographer or a videographer to record and edit videos. Here’s our step-by-step guide to creating personalized videos for your real estate marketing videos:
Plan your shots
Start by running your camera through different angles and to different portions of the house. Think about the most important areas of the property that potential buyers would want to see.
Create a list of elements that you would want to record in your video. Start with the exterior of the house and include portions like the front yard, the entrance, or the garden. Move to the interior and plan on recording shots for the living room, kitchen, bedrooms, bathrooms, and any special rooms like a home office.
Write a script
Once you’ve planned the shots, it’s time to write a great script. The script should blend with the recorded video shots. Write down a brief introduction, and then describe each part of the house as you would if you were giving a tour in person.
Keep your language simple and brief down the property features as bullets. Make sure to include the amenities, accessibilities, and every other detail in your script. If you’re not sure about how to start with a script, use the Hippo AI script generator to create sales or marketing scripts.
The AI script generator offers various predefined prompt templates that you can use to generate your script. It lets you set your brand voice along with all the information, like key talking points, value propositions, and all the details.
Add voiceover to your video
A voiceover adds a personal touch to your video by talking to the viewers in the background. It delivers a clear and concise message, evoking an emotional connection with the viewers.
A video with a text overlay and background music wouldn’t garner as much attention as a video with a text overlay and a confident voiceover. As you show each room in the house, use your voiceover to guide viewers through the property.
A voiceover helps the viewer feel like they are on a tour with you, making the experience more engaging and informative. You can either record your voice or use AI voiceover software to generate a human-like voice.
Shoot exterior and interior home footage
When you’re ready to film, start with the outside of the home. Walk slowly to capture wide shots of the house and its surroundings.
Show the front door, the landscaping, the driveway, and any special features that make the exterior inviting. Then, move inside and film each room, making sure to highlight the best features.
Try to shoot in natural light, as it makes the home look brighter and more welcoming. Also, keep your camera steady to make the footage smooth and professional.
Add a personal touch with a visual presenter
This is especially important if you are creating an introduction video. A visual presenter adds a face to your video. We understand that not everyone is camera-friendly, and hiring an actor every time could be pricey.
Using an AI video editor like Hippo gives users a sense of personalization. Hippo allows you to add a static avatar to the video or a dynamic AI avatar to an existing video shot. For example, if you’ve already shot the home tour video, use the dynamic 3D avatar with human-like body movements, along with hand gestures that sound real.
Convert any listed property URL to a video
After you have all your clips, it’s time to edit them together. Use an AI video editor like Hippo AI to arrange and sort the video clips. With just a few clicks, you can delete the filler words and make your videos more engaging.
You can seamlessly generate videos from the link. To proceed, simply add the link and choose an avatar. Following these steps will help you create a video that looks professional and makes a strong impression on potential buyers.
Real-World Examples of Successful Property Listing Videos
Looking for some inspiration? We’ve gathered some amazing examples of real estate marketing videos that you can use as inspiration for your listing videos.
Little Fish Properties
Dual Occupancy Homes – 16 Elimatta Road Carnegie
Aerial drone footage is the hallmark of any real estate video. The aerial shot covers the radius of the locality and gives an idea of the covered area of the property. The next shot captures the property from every angle, involuntarily moving through its interiors.
The video captures close-ups of important interior elements, such as the kitchen sink and storage area. The camera doesn’t move much but allows the viewers to get a sense of space and room size.
The slow shots give a deeper view of each space so that viewers can get a real experience of the home tour. Overall, the video feels simple, with a mix of clips and background music.
Amy Youngren’s Virtual Tours
We’ve got all the starry eyes for 89 McGill Street.
Amy’s virtual home tour is unique in its approach. It shoots the videos at eye level instead of using long, wide drone shots. This works well for shooting city apartments, where drone shots don’t make much sense.
The camera moves along the viewer’s line while Amy takes a walking tour of the apartment. This video works well to gain engagement because of its low-key camera work and the real presenter who takes the viewer through the home tour.
Best Practices to Create Real Estate Marketing Videos
Creating a real estate marketing video won’t take much time if you stick to certain best practices. Here are some of the best practices to follow for creating an amazing marketing video:
Use AI Tools
Recording and editing the videos may be time-consuming and might not touch the perfection. Thanks to AI video generators and editors that offer various recording and editing features.
Hippo, for example, lets you record videos by simply setting up the webcam or mobile device without worrying about blurred recordings. Even if you have an existing video, you can use Hippo to trim, crop, or add a background voice to it.
Hippo gives access to basic editing features like trim, crop, text overlay, and green screen, as well as advanced editing features such as voiceovers, BG music, and virtual background.
Use branding templates
Adding a brandable logo, an intro, or an outro to your video can boost engagement and trust among viewers. It also helps viewers remember your brand name and return whenever they need you.
A good practice is to use branding templates instead of adding intros and outros repeatedly for every video. For example, Hippo offers a template builder that creates a preset intro and outro and allows you to add a sales page. You can also add customized interactive elements such as in-video CTAs, forms, polls, surveys, and branching.
To add further branding, Hippo allows users to add personalized thumbnails to the videos. These include GIFs or using prospects’ names if it is a personalized email campaign.
Create Outreach strategies
You need a robust outreach strategy to generate quality leads and close deals. Once you’ve created a perfect video, use it on your website and social media channels to display the property listing. Using Hippo video, your real estate marketing videos can be seamlessly embedded into a web page or used on a social media channel.
Hippo offers integration with a range of CRM and sales software, such as Salesforce, Pipedrive, Zoho CRM, and others. Users can embed videos into CRM and share them with prospects to close more deals.
Conclusion
An impeccable video is a blend of an engaging script and clear camera shots followed by sharp editing and customization. While manually scrambling these parts of the video creation would be challenging, an AI video editor like Hippo makes the task easier with its range of features.
It allows users to arrange the camera shots, re-write a script, and edit videos through voiceover, background overlays, and smooth transitions. Above all, you can leverage otis video flow to generate videos within minutes.
Looking to start with your first real estate marketing video? Try Hippo for 7 days and start boosting your sales using the personal videos at scale.
* This article was originally published here