If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about their services available for you once you visit their website, but one of the most popular ways to relay this information to prospective customers is through an explainer […]
In the last couple of years, there has been an increase in the number of sales professionals who believe in video for sales. At Hippo Video, our ongoing interactions with sales teams have allowed us to gain valuable insights into how they use videos in their day-to-day activities. We’ve learned that many sales professionals face […]
When I heard the term “buyer’s journey” for the first time, I envisioned bright-eyed, ambitious folk embarking on a long, meandering expedition in pursuit of something important. While that’s much more aligned with the “hero’s journey,” a common template in movies/film, the two actually do have a lot in common. Made popular by Joseph Campbell […]
If you’re starting a video business, knowing how to build a video-on-demand website should be high on your list of priorities. The VOD website will be a way for your audience to access and enjoy your content from their browsers. However, there is more to building a VOD site than just purchasing a domain and […]
Most of today’s marketers understand that video can boost SEO efforts. (If you’re a bit behind the times, check out this article to learn more about the link.) At the same time, tons of content professionals post videos that violate SEO best practices. There’s no wrong way to create a video, but there are common […]
Establish legitimacy. Social proof. Brand elevation. FOMO. There are more reasons than ever to produce a customer testimonial video. And we’ve recently seen many clients use them as a quick follow-up project to more overview or explainer video productions. Not only do they hold great value, but they also simplify the process—perfect for a final […]
What is the use of GIF Images? It makes a situation easy to explain, like its counterpart “emojis”. GIFs have the ability to express everything from emotion to wide spanned comical and marketing ideas. GIFs are eye catching and attract the visitor when browsing a website and thus are handy to incorporate into your web […]
One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is no easy task — you likely have a target audience in mind, but maybe not in practice. Will this audience give you the best return on investment? Is your product’s buyer […]
Customer success managers (CSMs) are constantly challenged to provide an exceptional customer experience. However, the modern customer is making it difficult for them to stay competitive. CSMs must therefore find innovative ways to streamline and optimize processes, while engaging them in multiple channels. One tool that can help nurture strong customer relationships and foster mutual […]
Explainer videos are a great way to build a deeper relationship with your audience and help them get to know your brand—but just having an explainer video doesn’t mean you have a good explainer video. Many companies make unfortunate mistakes during explainer video productions, and they’re left with a video that’s not as effective as […]