When it comes to enhancing your marketing strategy, video content can be a game-changer. But with so many options available, it’s important to understand the differences between common video types—and why you might choose one versus the other. Enter: product and explainer videos. These two video types are especially useful for brands, but they’re often […]
In the fast-paced and fiercely competitive world we live in, grabbing the attention of prospects is no walk in the park. It has become an essential element of any successful sales outreach strategy, where standing out from the sea of competitors is an absolute must. And that’s where the power of videos comes into play. […]
In today’s digital world, personalized content and user experiences hold the key to winning customers. Brands that are able to provide tailored content based on an individual’s preferences and interests stand a better chance of engaging with their target audience and building relationships with them. Contextual video is a new form of personalized content that […]
With video being an incredibly powerful way to make your message stand out, it’s only natural that sales representatives want its impact to be felt even in the emails they send. Are you one such sales rep considering adding video to your next email? You’re not alone! Lots of our customers ask us the same […]
Are you tired of spending countless hours editing videos? Do you feel like video editing is a daunting task that only professionals can accomplish? Well, you’re not alone. Like you, many sales reps find editing a tall feat to achieve. In fact, when we pitch videos to sales teams, a common objection they have is […]
At its core, marketing is all about finding customers. However, if you’ve been marketing products or services for a while, you know the reality can be more complex than it sounds. How you find those customers is what it’s all about, and there are seemingly endless ways for you to find customers, generate interest, and […]
Intro Videos are an integral aspect of any Youtube video. It sets the tone for what people can expect from you as a brand. In common usage, an “Intro” is defined as an introduction or an opening to a piece of content such as a presentation, video, speech, or article. This is often used as […]
All credit (or apologies) to Petey for inspiring my intro video bit above! When a social platform is named after a 2009 hit from Ke$ha—the great bard of our time—you know it was destined to do big things. Launched in 2016, TikTok has grown to over 1 billion users globally. Chances are you’ve seen, made, […]
In the world of sales, the need to send personalized videos to prospects has never been more essential than it is today. However, as a sales professional, you’re most likely juggling multiple tasks at once, from sending emails and messaging leads, to making follow-up calls and cold-calling potential clients, leaving little to no room for […]
Videos are taking over the internet due to their increased engagement rate and ability to personalize the message for each viewer. But when it comes to interactive videos, businesses still seem to be skeptical about them. Some of the common responses that come up are: “I don’t know what I’d use it for.” “How to […]