It is no secret that video is the most important medium for businesses to communicate with their customers. A study by Wyzowl showed that 88% of consumers find video helpful when making an online purchase decision, and people are spending as much as 19 hours per week watching videos online. The challenge lies in figuring […]
Video has emerged as a dominant medium in today’s digital landscape. 55% of consumers prefer to watch a video over reading text. With the increasing popularity of video as a means of communication, businesses can leverage this medium to collect valuable customer feedback. In the past, traditional methods of collecting feedback involved sending emails or […]
While written testimonials are a staple of traditional marketing strategies, in recent years, video testimonials have become more effective at building a personal connection with viewers. So, if you’re looking for an asset to make your brand feel more human, more authentic, and more trustworthy, add “create video testimonials” to your marketing to-do list. Not […]
July is Disability Pride Month, a time dedicated to celebrating the 60 million people with disabilities in the United States. The month marks the anniversary of the Americans with Disabilities Act (ADA). Signed into law in July 1990, this piece of legislation was a major step toward achieving equal access for those with disabilities. The […]
Did you know that companies with a highly engaged workforce notice a 21% boost in profitability and a 17% increase in productivity? To maintain this level of engagement and success, it comes as no surprise that over 75% of employees prefer visual content. Visuals are an incredibly effective way to convey information and stimulate employee […]
As a sales rep, incorporating videos into your sales process can significantly enhance your communication and engagement with prospects and customers. However, how many of us have found ourselves staring at a blank screen, unsure of where to begin when creating a sales video? The truth is, starting a video without proper planning can lead […]
Existing and emerging text-to-video AI tools are making it easier than ever to create video content. And they’re only getting better. Here’s a look at the types of tools that exist now and what’s coming soon, the leading players, and the benefits of text-to-video generators. What is text-to-video AI software? A few years ago, […]
Since launching in late 2016, TikTok has become a major player in the social networking space. In the U.S. alone, there are about 80 million monthly active users that tune in on a daily basis to view and share short-form videos. A 3-second or 60-second video can go viral on the platform regardless of how […]
For those of you who have been creating videos, video analytics isn’t a newbie. In fact, in this day and age when creating videos is becoming more of a necessity than a novelty, we see many video creators talk about open rates, watch rates, etc. But is that all the video metrics you need to […]
When it comes to enhancing your marketing strategy, video content can be a game-changer. But with so many options available, it’s important to understand the differences between common video types—and why you might choose one versus the other. Enter: product and explainer videos. These two video types are especially useful for brands, but they’re often […]