Understanding how to optimize a video is going to be incredibly important for the remainder of the year. It is no secret that more and more consumers are turning to video as a way to educate themselves and learn more about certain products and services. Video helps make complicated topics easy to understand, and it […]
If Not, You Could Be Missing Out Many people wouldn’t think there is a link between SEO and videos on your website. In fact, the two are very much related. Especially with the popularity of YouTube, video is more important than ever in getting your message across. Search engine crawlers see multimedia elements on a […]
The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be too much to handle into […]
You Can Get A Page 1 Google Ranking Easier Way back in 2007 Google launched Universal search on its site, which allowed results for images, news, local listing and video content to appear on Page 1 of its traditional search results. The videos coming into this search, more often than not, are YouTube videos. This […]
Purna Virji @punavirji heads search marketing for an e-commerce company. Why do we love YouTube? She plays a video of a news segment where a news guy is seeing a Texas rat snake and gets scared and jumps away. Everyone laughs, I scream (out loud ). There’s a myth that YouTube is a branding tool. Not […]
Video content is no different than written content , in that there are certain SEO guidelines that should be implemented when posting it on the web.There are several reasons why you have video content or want to create video content. First off, it improves your chances of earning high-ranking video spots within Google. Also, it […]
When I first saw my friend Emma’s YouTube video come through on my Facebook feed, it had about 75 views. A day later? Over 200,000. Four days later: almost 800,000 and climbing. What took this video to virility so quickly? A talented actress, a brilliant concept, and a few tried-and-true internet marketing tricks. With a […]
A lot of marketers who begin using video in their businesses get confused as to where their priorities should be. Should they be working on getting their videos to rank well? Or should they be focusing on high quality videos that drive conversions and get shared by being embedded on blogs and shared on social […]
Video content can make a huge splash in a marketing campaign. Social media allows marketers to create their own informative, funny, or shocking content, which can then be passed around in an instant. Today’s digital users love a quick video, and they really don’t care whether it’s user-generated or branded, as long as they find […]
We all know you can save 15 percent or more on car insurance. Why? Because a talking gecko told us so. It’s also common knowledge nobody better lay a finger on Bart Simpson’s Butterfinger, the Energizer Bunny keeps going and going, polar bears love Coca-Cola, and “Trix are for kids” (not some silly rabbit). Why […]