Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and what pages are the most popular. The problem is that if you’ve spent time, energy, […]
Video marketing is a method by which images and audio are used to communicate your brand message to your target audience. It’s become an important component of marketing because video resonates with people in way that words on a page or computer screen simply can’t. Check out these stats: 90% of information transmitted to the […]
YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]
Some Factors That Can Help Your Videos Be Successful Strategy! When approaching strategy, think: What’s the purpose? How does it fit with out marketing initiatives? What are your goals/KPIs? Are you testing your landing pages? Are you creating content that allows (and enables and inspires) people to take the next steps? Do I have . Great […]
Viral videos are like the alchemy of online marketing and networking. No one is exactly sure how to make a video turn into viral gold every time, but they know that if they could do it consistently, they would be insanely wealthy. What comes to your mind when thinking about viral videos? Cats? Harlem Shake? […]
YouTube has announced that better commenting is coming. In a post on YouTube’s Official Blog, Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, said: “Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as […]
The Science of Video Sharing & Diffusion Why do people share content? If you follow us then you’ll know what Unruly had to say on this matter. People share videos that have strong emotional triggers and have a strong social motivation. They showed this well-worn ad for Heineken, which teamed with the movie Skyfall to […]
It is no secret that the web video industry is booming. In a recent blog post on Reel SEO, guest expert Solomon Thimothy wrote this “Studies show that consumers and search engines alike value video contentthat it helps people find your site, and it helps turn them into customers once they’re there.” It is because […]
YouTube is a huge, brilliant and sometimes terrifying place. The sheer number of weird and wonderful videos which exist on the site are staggering; there are over a hundred hours of video being uploaded every minute and video views exceed four billion per day. This can be a little overwhelming, which is why an array […]
The following article is from Jason Thibeault, Sr. of Limelight, a platform that manages all aspects of video publishing. They are one of our sponsors at this week’s Reel Summit taking place July 25-26 in San Francisco (Don’t miss out – Register Here Today!). Thibeault was kind enough to provide us with an article about […]