“Video is the future of content marketing. That is, if it’s not the here and now.” -Chris Trimble, Axonn Media In 2013, ReelSEO released their Video Marketing Survey and Business Trends Report, which incorporated feedback from over 600 marketing respondents. They discovered the following: – 93% of marketers are using video in their campaigns – […]
Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality. Extending her approach, let’s focus in on video SEO and talk about how you can truly make an impact on your ranking. Many of the points articulated below have come […]
The marketing process for creating a video will identify many important factors. For example it is essential to decide the overall aim of the video, to identify the key messages and to understand who we are communicating with. For most video creators this will all be standard practice. The depth of analysis and the implementation […]
The booming state of online video, the growth of screen-shares & web meetings, and the coming gen of video-native kids – here’s the bottom line: The next two years will radically up-end the notion that it’s too costly to make valuable videos. The ROI on business video – which can’t yet be easily measured – […]
It’s no secret that video is becoming more important to any company’s marketing strategy, and for many hosting these videos on YouTube makes the most sense. You can still feature your videos on your website, but it helps to also have a YouTube account and page. By letting your videos live on YouTube, people can […]
The goal of any sales enablement program is to increase each sales rep’s overall sales and performance. Video content is a great tool to communicate proper performance behaviors and provide support to your sales team. By combining speech and visuals to train your staff, your sales team can access the content they need to prepare […]
Videos has become massively popular on the internet over the past few years, especially in advertising and marketing, and it is proving to be extremely useful for social media marketing too. Websites like YouTube and Vevo has played a massive influence in the rise of video online and with most social media websites being free, […]
YouTube has been upping its game in terms of analytics over the past few months. Currently, the online video platform offers some useful analytics feedback that can make optimizing your YouTube presence – as well as your other marketing efforts – even easier. YouTube’s analytic reports are all about actionable insights. The data they give […]
Inbound marketing largely revolves around connecting the right persona with the right content from the get-go. Video content is an excellent way for brands to initiate these connections and build awareness, however, visibility on Google is an integral part of the equation. The right videos can improve the overall user experience. Upload all videos from […]
When Adobe released their Q4 2013 Video Benchmark report there was one golden nugget of information that went largely unnoticed. Social network Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit. Additionally, Tumblr is producing nearly identical video view rates as Facebook, with over 1/3rd of referred visits producing a […]