28
Aug
Aug
Summer is almost over. So, between sipping our margaritas, we have somehow added a couple of new video logo templates to our most popular section. I’m sure YouTube game channel owners will love them:
Category Archives: Blog
11
Aug
Aug
I think it’s awesome that more and more organizations around the world are starting to see the benefits of video marketing. However, what I find slightly alarming is how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While […]
08
Aug
Aug
Giving your business a brand identity is critical. The logo you choose is one of the most visible and important components of the entire brand. The logo often serves as the consumer’s first impression of the product and company. With that understood, you should make sure that the logo properly represents your business, and also […]
31
Jul
Jul
To get the most out of your video marketing, you need to develop a far-reaching distribution strategy. You need to discover where your target audience is and hang out in the spaces where they get their resources and information. That said, because so many in your target audience browse the web on mobile devices throughout […]
23
Jul
Jul
Most marketers’ video promotion strategy goes something like this: Step 1: Submit to YouTube. Step 2: There is no step 2. As you can probably guess, I think there’s a lot more to it then that. But today, I’m not going to be covering the more nuanced aspects of video marketing. Instead, I’m going to […]
10
Jul
Jul
In 2013, 87% of marketers used video for content marketing. Were you one of them? Video continues its onward march as the bannerman of the content revolution, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their brand. While 87% seems like a […]
19
Jun
Jun
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship […]
12
Jun
Jun
Videos are a great tool for social media. They are a nice change of pace from pure text and, if used properly, they can offer a boost to online marketing. So how do you pick a video for your social media channels? The first thing you need to do is figure out what you are […]
05
Jun
Jun
A YouTube video can be an invaluable tool when it comes to marketing. With the number of options that are available for sharing the material, you could easily find website owners based in another country are showing your material – without you lifting a finger. The problem with using YouTube is finding that perfect hook […]
30
May
May
We have added a couple of great new video logos templates. Check them out!