Category Archives: Blog

9 How-to Tips For Creating the Best Video Interview

We have conducted a lot of video interviews here on ReelSEO, and picked up many, many tips and best practices along the way. Interviews make for valuable content, and there are endless possibilities to interview people in your particular industry, such as though-leaders, industry professionals, and others. We share 9 of those tips with you […]

The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand

Vloggers have been around for a while. Since the rise of the US makeup artist Lauren Luke in 2007, personalities from around the world in all industries have been making a name for themselves. Vlogger of the moment Zoella, who is now one of the faces of YouTube, has over 6 million followers, with an […]

5 Steps to More Effective Marketing Videos

In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that are being analyzed against video eWoM marketing, and the results are that integrated storytelling, often […]

5 Tips for a Winning Youtube Custom Video Thumbnail

YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in […]

What Are The Most Effective Formats for YouTube Advertising?

In this week’s Creator’s Tip, we look at the different types of videos you should use for different video advertising on YouTube. There are different ad groups, each with their own features so it makes sense to tailor your video content to each one. This week, we are joined by Ryan Noel of Clean Cut […]

9 Video Marketing Mistakes To Avoid

Creating strong video content for your business is a powerful way to reach a variety of markets and engage your audience. However, when businesses have poorly produced videos they often end up doing more harm than good. Your video is a reflection of your brand so to help ensure that you get off on the […]

Forget Video Marketing, It’s All About Social Media Marketing

According to the latest Compete PRO data, social media giant Facebook.com had 167,345,887 unique visitors in July 2014, putting the site just slightly ahead of YouTube.com, which had 166,427,373 unique visitors that month. This means that Facebook is – once again – the largest social media site in the U.S. But the horse race is […]

5 Things I Wish I Knew When I First Started Video Production

As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual […]

Creating an Authentic Voice in Video Production for Your Business

  Daniel A. Cardenas, the founder and head creative of Sierra Media, has had years of experience creating innovative, engaging, and effective videos with a variety of businesses. Some of his clients are enterprise companies that require video collateral for a new product launch, while others are smaller to mid sized start-up’s that need some […]