Social media is one of the cornerstones of any modern video marketing campaign, but not all social video was created equal. In fact, almost from the start it was purposefully divided into two distinct categories: Organic and paid. Organic social video refers to video content shared using the free, built-in capabilities of a particular platform. […]
Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. User data privacy is now front and center. What […]
What’s the last video you watched and how long did it take before you stopped paying attention? Chances are, the answer is, “not very long”. Our attention spans are getting shorter, and research by Microsoft Corp has shown that people today start to lose concentration after 8 seconds — down from 12 seconds in 2000. […]
YouTube will soon celebrate its 20th anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports highlights, and then some. Averaging more than 2.49 billion monthly users, YouTube is home to lots of content from all […]
As VOD increases in popularity, and the video advertising industry continues to expand each year, it is becoming more apparent that we need to consider the possible environmental impact that this will have in the long run and take appropriate measures to reduce the industry’s carbon footprint where and while we can. That is why […]
In today’s digital landscape, leveraging video marketing has emerged as an indispensable component of lead generation strategies across businesses of varying scales. The advent of platforms like YouTube and TikTok has democratized access to video content, making it not only readily available but also incredibly captivating. Whether you’re a burgeoning startup aiming to carve out […]
As VOD increases in popularity, and the video advertising industry continues to expand each year, it is becoming more apparent that we need to consider the possible environmental impact that this will have in the long run and take appropriate measures to reduce the industry’s carbon footprint where and while we can. That is why eco-friendly practices […]
If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about their services available for you once you visit their website, but one of the most popular ways to relay this information to prospective customers is through an explainer video. […]
What Makes UGC Effective? What Makes UGC Advertising Effective? As consumers increasingly reject intrusive ads, UGC has emerged as an effective, organic, and less intrusive marketing strategy. One of the main reasons why UGC is inherently seen as more trustworthy by consumers is its authenticity. In fact, 86% of consumers said authenticity is important when […]
Video production is an incredibly powerful tool for small businesses looking to promote their products or services. But if you’ve never created a video for a small business before, it can be challenging to determine how much you should budget for your project. When every dollar counts, how do you come up with an accurate […]