Often, social video is a confusing concept for some brands as it is quite a broad category. While it is difficult to define the term ‘social video’, perhaps the best definition is a digital video meant to be shared via social networking websites. Below is a guide to adopting a social video strategy. It will […]
YouTube is by far the most popular video-sharing sites today. Your business stands to benefit greatly from a YouTube presence in that: YouTube only comes after Google & Facebook when it comes to daily visits. Billions of videos are viewed every month on YouTube, meaning there is a very high chance that your video will […]
Remember simpler times when it was Coke vs Pepsi? A simple taste test could tell you what you should choose. The one that tasted better to you. But things are no so simple now. Now you have to satisfy the masses and cover your bases. Which brings us to Facebook vs. YouTube for video. The […]
Using video to market your business, service, or product online is an essential marketing channel that you should explore. Video marketing online can be a very effective way to get the word out about your services or products. Your online marketing videos can be serious or funny as long as they’re interesting they’ll get viewers. […]
We introduce you a new set of great templates for video logos, video promos and video intros.
A few months ago, I wrote a post on how to expand your audience on YouTube, by doing such things as branding your channel, increasing audience retention and using YouTube Analytics to monitor your growth. This time around, we’re going to delve into the art of getting your videos ranking in YouTube’s SERPs (search engine […]
With more and more consumers upgrading to higher-quality mobile devices, we could always expect to see more video consumption on those smartphones and tablets. And that seems to be the case as a new study from the IAB confirms that 35% of viewers are watching more video on their smartphones compared to last year, and […]
Online video marketing is an easy and convenient way for people to consume information. 1. Today we live in a culture that has adopted a very fast way of living. “Time is money”, and people don’t have the time to read long articles on products or services. Videos are less time consuming than text advertising, […]
A new study reports that 83% of video shares are generated by just under 18% of internet users, with most shares taking place on Facebook, and Twitter. Not only are these power-users driving video shares, but they are sharing faster than ever before, with 42% of videos being shared across social network feeds within 3 […]
If you thought YouTube was just for clips of cute cats and X-Factor contestants, and had no value to offer your business, think again. Using YouTube for business is a cost effective strategy to get your brand in front of millions of viewers and potential customers both locally and internationally. There are two main ways […]