The use of videos in landing pages can be an extremely effective tool to help boost your conversion rates. However it can also have quite a negative impact if it’s implemented incorrectly. To make sure you are getting the highest conversion rates possible you should be following these 4 best practices for landing page videos. […]
The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. But the emotions people feel in response to particular video ads differs greatly across the world, and between different […]
During a 10-hour day of shooting photographs and attending a marketing conference, there are a few people who stick out in your mind after the event ends. Casey Henry’s definitely one of those personas. From photo-bombing my candid — well, and posed — shots to posing cheesily while assembling his taco lunch, he sure seemed […]
With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web. Knowing that you can reach such a large number of people, there are real opportunities for businesses to engage with their audience through […]
Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. According to Business Insider 77% of college students use Snapchat daily and 58% of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat. Snapchat receives […]
There’s a pretty good reason why including videos in SEO efforts can make a huge impact to the success of small businesses. Why? This is because more and more people are starting to search for them in search engines. An experienced SEO company in Arizona would tell you that nowadays it is not enough to […]
At the end of January 2016, Facebook reported its financial results for 2015. Mark Zuckerberg, Facebook founder and CEO, stated that “2015 was a great year for Facebook. Our community continued to grow and our business is thriving.” And it is. The results confirmed a year-on-year revenue increase of 44%, along with a 21% growth […]
Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need to setup a YouTube business page. Creating a YouTube Business Account without a Google+ Page […]
Most people would rather watch a movie than read the book that it’s based on. In general, video is an entertaining and informative type of content that people love. It’s strange, then, that so few businesses use video to improve the results of their online marketing. 4 reasons why video converts so highly Video is […]
Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it’s important to understand the differences between website-hosted […]