B2B companies get ignored. A lot. There is a never ending shortage of tips on marketing to consumers. If you’re not sure about B2B video marketing, consider this: According to a survey conducted by ReelSEO (now Tubular), 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive […]
Do you use video content in your social media marketing? Wondering how to optimize your videos to get more views and engagement? In this article, you’ll discover six tips to help you improve the performance of your video content. #1: Entice Viewers to Click in 7 Seconds To get more eyeballs on your videos, the […]
Pinterest has announced the launch a new type of video advertising called Promoted Video Ads. The new ads are designed as another way to help brands drive more sales on Pinterest. Here are five things marketers need to know about Pinterest’s Promoted Videos. 1. What Are Promoted Videos Promoted Videos are a new ad type […]
Advice to content marketers is all over the web. And most of that advice relates to what type of content is now the latest and the greatest that you must incorporate into your repertoire. Of course, there is some research that provides great, generalized stats on the types of content that most engage audiences, and […]
About 85% of videos watched on social media platform Facebook is watched with the audio turned off. Most brands and websites like Little Things, Mic, Cooking Panda, and PopSugar who are publishing video content on Facebook reveal that their videos are being viewed sans audio. In June this year, Facebook started auto-playing videos without the […]
If you create a lot of video, you’re going to want to have a great video hosting company to show off your talent. However, not everyone has the same needs. I’ve compiled a list for you to help you compare features of some of the sites available to host your video. Wistia – Wistia provides […]
Where do you find videos on the internet? Five years ago you might have said YouTube, but there is a new contender for the title of video content champion; its name is Facebook. Did you know that by 2017, video is predicted to own 74% of all internet traffic? 2017 is coming quickly, and the […]
Everybody feels that content marketing is the future of digital marketing but they’re probably not aware as to what exactly is the trend in this field. What kind of content people love to consume and has greater chances of going viral? Yes, we are talking about video marketing, which has become the new darling of […]
At this stage in the SEO game, you should be incorporating video into your online marketing strategy. What makes video essential is that it brings more engagement and interest over traditional articles. It is also more fun to watch than text on a screen. However, knowing how to fully optimize your video SEO is extremely […]
A new report from Ooyala entitled, “State of the Media Industry 2016,” states that publishers are beginning to think and act like video producers. This includes both traditional media publishers and new players in digital media. The study confirms that data-driven video content is becoming the cornerstone of many digital marketing campaigns, and the content […]