Category Archives: Blog

How Brokers Can Harness the Power of Video Emails

Personalization and persuasion are the latest trends in capturing attention. Although emails can be made personalized and persuasive, there’s nothing like a real-time conversation. A medium that covers all the critical non-verbal elements of communication should be the medium you choose. Why? It’s the next best thing to being there in person, and it differentiates […]

A 3 Step Plan To Creating a Video Strategy that Generates Results

Have you developed a video strategy as part of your content marketing plan? It can be an incredibly powerful way to gain exposure for you and your organization – on this episode of The Social Business Engine Podcast, my guest Nathan Veer, a senior product specialist at Brightcove, shares a simple, yet powerful, 3-step plan […]

Video Marketing and Video Content Tips

We would like to offer you some useful articles on video marketing and video content topic we’ve come across just recently. Why Ecommerce Brands Need To Embrace Video Content Author: Victoria Greene In this digital age, eCommerce brands are looking for more and more ways to make themselves stand out from the crowd. Content marketing […]

The Best Video Marketing Guide

Video marketing can come in all shapes and sizes. It is any video that you produce with the purpose of achieving your business goals. These can range from simple cell phone video stories to the professional corporate webinars. Just imagine all your other forms of content like e-books, blogs, infographics and social media posts are […]

Five Ways To Put Sales Into Motion With Video Marketing

Videos are virtually everywhere, mostly because they are incredibly engaging. And whether we find them funny, touching or appalling, we certainly don’t struggle to find them. However, posting just any video means it’s likely to get lost in the abyss than be a game-changer for your business. To complicate matters, more views doesn’t always equal […]

How Long Should My Social Video Be?

This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for your staffing company and don’t want to learn the “why” behind it… If you are looking to capture attention and […]

Amazon is Testing Video Ads in Mobile Search Results

Advertisers are pouring money into Amazon’s burgeoning ad business, and Amazon wants more with a new ad product it’s testing: video ads in search results. The ads are in a limited beta test right now and have come up in discussions between the online behemoth and ad industry, according to two separate sources who have […]

10 Rules for Video Marketing & SEO Success

Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. It is predicted that by 2019, 80 percent of web traffic will be video. So it’s a no-brainer to try […]

5 Tips for Selecting the Ideal Music for Your Marketing Video

Videos are now, officially, the most popular form of content in our already content-saturated world. Studies predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have to be […]