Video marketing can come in all shapes and sizes. It is any video that you produce with the purpose of achieving your business goals. These can range from simple cell phone video stories to the professional corporate webinars. Just imagine all your other forms of content like e-books, blogs, infographics and social media posts are […]
Videos are virtually everywhere, mostly because they are incredibly engaging. And whether we find them funny, touching or appalling, we certainly don’t struggle to find them. However, posting just any video means it’s likely to get lost in the abyss than be a game-changer for your business. To complicate matters, more views doesn’t always equal […]
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for your staffing company and don’t want to learn the “why” behind it… If you are looking to capture attention and […]
Advertisers are pouring money into Amazon’s burgeoning ad business, and Amazon wants more with a new ad product it’s testing: video ads in search results. The ads are in a limited beta test right now and have come up in discussions between the online behemoth and ad industry, according to two separate sources who have […]
Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. It is predicted that by 2019, 80 percent of web traffic will be video. So it’s a no-brainer to try […]
Videos are now, officially, the most popular form of content in our already content-saturated world. Studies predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have to be […]
Every day, there is a large amount of content uploaded to the internet. Getting your content to be seen by the right people, at the right time to keep up with the fierce competition is the main reason why modifications in SEO continue to be eminent in today’s world. The YouTube rank tracker is among […]
Video has become a staple in digital marketing. When done right it can be compelling, engaging and convincing all at the same time. This is probably why video is gaining a monopoly on the time we spend online. The popularity of video is growing, plus we’re already spending at least a third of our time […]
The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing – the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and […]
Anyone working in digital marketing knows the power of video. Even still, the statistics can astound. Social media video tips On Facebook alone, there are eight billion daily video views. On Instagram, the time spent watching video increased by more than 80% from 2016 to 2017. All that adds up to a lot of competition […]