There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands […]
Hissing and humming.Horrible background noise.Scratchy, low, and muffled (read, inaudible) audio. Ever watched a video and thought ‘man, the sound is terrible,’ before clicking on the next video promptly? Video is important, but audio is even more so. You might watch a video with sub-par quality, but you won’t watch a video with bad audio. […]
There are plenty of video editors out there who have a mastery over the art form, but when faced with an export screen of codecs, containers, bit rates, and more, their eyes glaze over and they begin to question their career choices. In a perfect universe, we want our videos to be small, work on […]
There isn’t really any other word for it– Instagram Stories are just fun. They’re designed to be that way, with these Snapchat-copycats providing a break from your feed of edited-to-perfection content that’s displayed as soon as you open the app. While Stories may seem like an afterthought of Instagram, they’ve actually become integral to how and […]
Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on this Facebook-owned app. An app-only platform shot to fame since its inception in 2011; all credits to visuals that kept audiences engaged. Social media marketing strategies […]
Expert Advice: What’s Your Go-To Camera? Video marketing • 2019-04-18T03:04:59+00:00 Image of Video Cameras from Microgen/Shutterstock There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In… How to Build a Scalable Instagram Stories […]
38 Mobile Marketing Statistics You Need to Know Video marketing • 2019-03-28T00:29:05+00:00 Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you… Don’t […]
Video content for company’s marketing strategies are becoming increasingly important, especially for small- and medium-sized firms, Liz Smutko writes for Remodelers Advantage. Market research indicates that videos can be a crucial part of a successful advertising campaign since consumers are more likely to engage with video than any other form of media. Smutko says you […]
Forgive us if you heard this before, but video marketing is kind of a big deal. Just check out these stats: 500 million hours’ worth of videos are watched on YouTube every day (HubSpot) More than 500 million people watch videos on Facebook every day (TubularInsights) 87% of online marketers use video as part of […]
When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb. Your landing page videos may fail for several reasons. Typically, this is because the videos on landing pages are: Too long. On the wrong section of the landing page. Missing a key component (like a call-to-action). […]