Trust is a key component in every brand’s relationship with its audience. In order to build and maintain credibility, attract customers, build relationships with loyal fans of the brand, and ultimately sell your products and services to them, they must first trust you. These days, though, trust is more difficult to come by than it […]
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager […]
Social media is moving faster than ever before, and brands need to keep up or they’ll be left behind. I know that this is a pretty big, sweeping statement, but it’s also true. The half-life of the average social media post on the majority of platforms are decreasing, especially for branded content, just because there’s […]
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on and test the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming […]
It’s been proven over and over again: Video delivers better results. But that just tells you that video is important, it doesn’t tell you how to use video. As a sales tool, video is engaging, expressive, and memorable. It can also be costly and time-consuming, compared to other types of media. That’s why you need […]
Facebook Ads is one of the most potentially-profitably PPC platforms right now, especially with the high-engaging Instagram as part of its ad system. Brands of all sizes (and with budgets of all sizes) are relying heavily on this ad marketplace to reach new customers, develop brand awareness, and nurture users through the conversion process. Many […]
When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style do you want to go for, and what […]
There are a lot of different marketing strategies that brands will consider when choosing which platforms to focus on when it comes to promoting their products and services. You’ve got PPC, social, SEO, influencer marketing, word of mouth campaigns, referral programs, and so, so much more. What some brands forget, however, is that some of […]
The way we consume media has been changing for decades. Over the last 30 years, we’ve gone from renting VHS tapes at Blockbuster, to watching user-generated videos to our heart’s content on YouTube, to bingeing an entire series in one day on Netflix. With 2020 set to be another crazy year in the streaming market, […]
May this Christmas season bring your closer to all those that you treasure in your heart. Have a Merry Christmas and a Happy New year!