Video is everywhere. Most businesses, B2C and B2B alike, find themselves in one of two camps: 1) videos are highly desirable, but appear too time-intensive and expensive; or 2) find the sweet spot to create and share consistent videos. About 60% of businesses fall into category one which means the entire video market space is […]
It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. So we asked a number of industry experts what content marketing […]
Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts. By Jessica Malnik – View Original Did you know that videos on Linkedin get 3x as much engagement than other post types? With statistics like this one, it is easy to see why more […]
By Christian Schaffermarketing.sfgate.com16 minView Original The days of relying solely on traditional media to get your product out there are long gone. We are now in an era where consumers enjoy a variety of digital content, and rely on their mobile devices for pretty much everything. As a business owner, it’s essential to adapt to current […]
10 Best Examples Of Best B2B Video Marketing Campaigns [2021 Edition] B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. Video marketing has been part of B2C marketing campaigns for as long as we’ve had television, […]
(This video production process article is an extension of this previous Yourstory article – How to simplify video making process for startups) Visual memories are the strongest memories. Create such memory about your product/ company in user’s mind through a Video Internet is flooded with lots of such advice and on ‘why video is the […]
Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups. There’s no magic to creating a usable content marketing strategy. It’s kind of like building a habit. Actually, you are building a habit – a content marketing habit. […]
While YouTube gives a free video hosting platforms, it may not be the best choice for Brands. If you are a business who has just started creating videos for your brand, then you need secure video hosting to safely keep your videos. In order to help you with best video hosting sites to use, we […]
TikTok is the latest mobile app that is taking the world by storm. Unless you’ve been living under a rock this 2020, you’ll find that some (if not most) of the people you know have started to make videos on the app. Surprisingly, TikTok’s massive success can be largely attributed to a predominantly untapped target […]
While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify your customer experience landscape, not make it more difficult […]