Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive. The challenge now is to do more with less. Adapting to a changing landscape will help your business now and in the future by utilizing cost-saving techniques […]
ByLove BelfastJanuary 10, 202205FacebookTwitterPinterestWhatsApp In today’s digital era, videos have gained special recognition, and people are consuming video content heavily. Social media platforms are full of marketing and entertainment videos as more consumers prefer watching videos to learn about a product or service. Video marketing is undoubtedly one of the best ways to advertise and […]
If you’re serious about marketing, you’ll be making strategic changes for 2022.By David Cullinan December 13, 2021Opinions expressed by Entrepreneur contributors are their own. In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create […]
Do you want your YouTube channel to be successful? Then follow these tips below. Video is now hotter than ever for marketing The love affair that America has with video has only accelerated during the pandemic, according to a recent report. One significant finding in the report was that 68% of consumers surveyed said that […]
by Lucinda Batchelor November 1, 2021 The world’s first video ad was aired for Bulova Watch Company in 1941. It was a 10-second, black and white commercial of a Bulova watch face superimposed onto the USA, with a brief voiceover: “America runs on Bulova time.” That was enough to change advertising forever. Soon after, other […]
The power of TikTok should no longer be underestimated. At this point, brands should know that TikTok is here to stay. As TikTok hit a monumental 1 billion active users last year, it’s already an indication that short-form video content is not going away anytime soon. TikTok is poised to surpass Facebook and Instagram in […]
When engineers or purchasing managers don’t know how to solve a problem or know anyone who could, they open a web browser. They’re usually not looking for a specific company website; they’re looking for a solution. Quite often they begin learning about it not by reading, but by watching. That’s according to Robert Weiss, president of New […]
In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it is clear that video marketing is significant on social media. Content marketers have identified several advantages of video promotion in their social marketing strategy. Video marketing can give an important lead for boosting customer engagement. Video marketing is a strategy to reach […]
Video marketing has become an immensely popular way of promoting businesses online. With the increase in internet accessibility, videos are gaining traction to promote businesses. The key factor behind their steep rise as a marketing tool is their ability to engage viewers across different platforms. Add to that the advantages of being a flexible and relatable […]
Marketing for business growth is not as complicated as you might think. Entrepreneurs and small businesses can reach a broader range of audiences with their creativity, ideas, and imagination, using the proper channels and planning. Let us learn about the importance of video marketing to boost your business and make it successful quickly. Video marketing […]