Video marketing for your business used to mean creating one video for your company and posting it in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a slew of video assets that can be used […]
Since its launch in 2017, LinkedIn video has proven that the platform is much more than just a place to post written and static B2B content. Video posts generate more than 300 million impressions on LinkedIn, which is a lot! Additionally, they also tend to earn an average of three-times the engagement of written content. […]
The Q4 shopping extravaganza is quickly approaching, and businesses need to be in full sales mode to take advantage of the spending spree. Consumer buying behavior peaks during the holiday season, so it’s important to start ramping up marketing efforts right now. Last year, Cyber Week (from Thanksgiving Day through Cyber Monday) drove $33.9B in […]
When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you. Analytics also help you gain a better understanding of your audience. You get a glimpse into […]
There are plenty of efficient tools available to help us stay connected and keep track of our work progress, allowing us all to become better time managers. This week, we’re sharing some of our favorite task and time management, brainstorming and data protection tools! Task and time management 1. Remote collaboration on Monday.com � As more […]
With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon. TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to […]
We’re gonna give it to you straight: video marketing is a big deal. It’s engaging, it works on a variety of digital platforms, and it’s not as expensive as you might think. Plus, video marketing helps you take advantage of YouTube traffic. Did you know YouTube is the second-most-popular search engine in the world? We […]
A website can be visited by hundreds or thousands of users each day. There’s typically a goal to funnel these visitors to the more profitable pages of a site. However, the pages that aren’t visited as frequently also need some love. One way to keep users engaged on these pages while also providing necessary information […]
Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook […]
It’s been proven over and over again: Video delivers better results. But that just tells you that video is important, it doesn’t tell you how to use video. As a sales tool, video is engaging, expressive, and memorable. It can also be costly and time-consuming, compared to other types of media. That’s why you need […]