You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But distribution doesn’t just mean broadcasting it to a local cable station or sharing it with your Instagram followers. There are […]
Content marketing for action substack.com * This article was originally published here
2025 is fast approaching, and as we say every year, video just keeps getting more important. In terms of marketing strategy, it’s impossible to ignore video as we enter 2025. It’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, OTT, and countless other channels that are invaluable to marketing success. Video raises the bar across owned, […]
With millions of videos uploaded across various platforms every day, it’s crucial to optimize your videos for search engines to ensure they reach your target audience. By implementing the 10 proven video SEO strategies below, you can significantly boost your video rankings and reach a wider audience. But first, let’s discuss the framework of SEO […]
2025 is here! Can you believe it yet? While we’re still figuring out our New Year’s resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. […]
Video content is an integral part of social media. For the past several years, video has been taking social media by storm. Video marketing has become a crucial element for any good social media strategy, and an effective one. If you haven’t dipped your toes into the vast world of video marketing, there’s no better […]
Where can you go to learn something new, be entertained and find neverending lo-fi music streams? YouTube, of course. If you haven’t put much thought into your YouTube marketing strategy, this is your sign to start. According to The 2024 Social Media Content Strategy Report, more than three-quarters (78%) of all social users have a YouTube profile. […]
Transform Sales Training Through Interactive Scenario-Based Learning eBooks and articles won’t help you master a job alone. Some jobs, like sales training and marketing, require real-life experience and exposure to different situations. For instance, it could be training your teams for a new product or guiding the customers through the sales journey. 88% of managers […]
Creative fatigue is a common challenge for both brands and the agencies that support them. With the demand for fresh and engaging content year-round, it’s easy to hit a creative block and struggle to produce something new and impactful. In this post, we’ll explore strategies to overcome this creative drought, with a focus on how […]
Explainer Videos are useful for a top-of-the-funnel for Attract and Educate Duration should be around 90 seconds Think of it as your sales pitch, so try to answer user’s all apprehensions If you have a new concept/ idea which needs to be presented to its prospective users in an interesting manner then nothing works better […]