Video content is an integral part of social media. For the past several years, video has been taking social media by storm. Video marketing has become a crucial element for any good social media strategy, and an effective one. If you haven’t dipped your toes into the vast world of video marketing, there’s no better time to start.
Video creation and video editing can be a powerful addition to your arsenal. Many social media managers, marketers, and content creators find video editing to be quite intimidating and time consuming. It’s true, using some other techniques without guidance can lead to hours spent on a single clip.
But are you taking advantage of all the incredible video marketing tools available online right now? Video marketing tools nowadays have so many tips, tricks, and shortcuts to help make the process accessible for workers of all skill levels. Anyone can make a sleek, professional, social-ready video with just a few clicks!
Top Video Marketing Tools to Promote Your Brand Online
Whether you’re just now starting your first video, or you’re a longtime video creator, here are some of the best video marketing tools to better promote your brand online and grow your following.
1. Movavi
The Movavi Video Editor Clips application works on both iOS and Android devices and, unlike many other mobile video editing options, it lets you crop videos for all types of social formats. In the Movavi free version, videos will be exported with a watermark. The premium version will start at $1.99 a month and that will remove the watermark and allow you to add custom logos, animated stickers, and other new features.
2. Promo.com
Promo does exactly what it sounds like it does: make promotional marketing videos. This platform works directly with Facebook, Instagram, and YouTube. This online video platform can perform a bunch of basic video editing functions for free, and you can add licensed clip art, stock photos, music, and more. Like many platforms, Promo will also let you crop your video to whatever social network format you want. One of the biggest perks to Promo is their “swipe up” integration and their embedded links features, thanks to their official partnerships with social networks. Their premium plans start at $39.